Services Marketing : BBA-305

Lecture Series Description Lecture By
Lecture 1 Service definition Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 2 Unique characteristics of services marketing-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 3 Unique characteristics of services marketing-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 4 Marketing challenges of services-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 5 Marketing challenges of services-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 6 Growing importance of Services sector in India-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 7  Growing importance of Services sector in India-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 8 Growing importance of Services sector in India-3 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 9  Services marketing Management Process- Overview-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 10  Services marketing Management Process- Overview-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 11 Consumer behaviour in services-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 12 Consumer behaviour in services-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 13 Measuring service quality and customer satisfaction-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 14 Measuring service quality and customer satisfaction-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 15  SERVQUAL Scale and its usage-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 16  SERVQUAL Scale and its usage-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 17 GAP’s Model-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 18  GAP’s Model-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 19  Modes of service recovery-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 20 Modes of service recovery-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 21 the 7 P’s framework for service Marketing-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 22  the 7 P’s framework for service Marketing-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 23  Sercice Product Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 24  Service Process Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 25  Service Blue Printing Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 26  Pricing of Service- Objectives Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 27  Pricing of Service- Challenges Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 28  Pricing of Service- Approaches Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 29 Managing Service Personnel Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 30 Customer Role in Service Delivery Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 31 Challenges of Service Distribution-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 32 Challenges of Service Distribution-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 33 Service franchising- Benefits Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 34  Service franchising- Risk Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 35  Integrated service communication mix-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 36  Integrated service communication mix-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 37 Sercvice marketing triangle-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 38  Sercvice marketing triangle-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 39  Managing physical evidence Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 40 Servic Escape Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D