Services Marketing : MBA-217

Lecture No. Description Lecture By
Lecture 1 Meaning and Nature of Services Lecture by Dr. Rashmi Gujrati,    Lecture by Dr. Arun Bhatia,    Lecture by ,    Lecture by
Lecture 2  Challenges of Services Marketing Lecture by Dr. Arun Bhatia ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 3  Growing Importance of Services Sector in India Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 4 Classification of Services and Marketing Implications Lecture by Dr. Rashmi Gujrati,    Lecture bys Dr. Arun Bhatia ,    Lecture by ,    Lecture by
Lecture 5  Services Marketing Management Process Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 6  Consumer Decision Making in Services Lecture by Dr. Arun Bhatia ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 7  Customer Expectations and Perceptions Lecture by Dr. Arun Bhatia ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 8  Defining and Measuring Service Quality and Customer Satisfaction Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 9  SERVQUAL, House of Quality Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 10  GAPs Model Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 11  Service Recovery Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 12  Service Design and Development Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 13  Service Blueprinting Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 14  Service Process Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 15  Pricing of Services Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 16  Services Distribution Management Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 17  Integrated Services Communication Mix Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 18  Physical Evidence and Servicescape Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 19  Employee and Customer Role in Service Delivery Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 20  Customer Retention Strategies. Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 21  Hospitality Services,Airlines,Tourism Services Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 22  Health Care and Wellness-Banking and Insurance Services Lecture by ,    Lecture by ,    Lecture by ,    Lecture by