| Lecture No. |
Description |
Lecture By |
| Lecture 1 |
Sales Management: Scope and Importance |
Lecture by Dr. Amit Kumar , Lecture by , Lecture by , Lecture by |
| Lecture 2 |
The Evolving Face of Personal Selling |
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| Lecture 3 |
Personal Selling Process and Approaches |
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| Lecture 4 |
Sales Organization Structure |
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| Lecture 5 |
Sales Strategies |
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| Lecture 6 |
Sales Forecasting |
Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 7 |
Sales Territory Design |
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| Lecture 8 |
Sales Force Job Description |
Lecture by Dr. Amit Kumar, Lecture by , Lecture by , Lecture by |
| Lecture 9 |
Recruitment and Selection |
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| Lecture 10 |
Training Sales Personnel |
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| Lecture 11 |
Sales Force Motivation |
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| Lecture 12 |
Compensation |
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| Lecture 13 |
Sales Quotas |
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| Lecture 14 |
Evaluating Sales Performance |
Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 15 |
Information Technology in Sales Management |
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| Lecture 16 |
Functions of Intermediaries |
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| Lecture 17 |
Types and Role of Channel Intermediaries in India for Consumer and Industrial Products |
Lecture by Dr. Amit Kumar , Lecture by , Lecture by , Lecture by |
| Lecture 18 |
Wholesale and Retail Structure |
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| Lecture 19 |
Complex Distribution Arrangement |
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| Lecture 20 |
Channel Strategy and Design |
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| Lecture 21 |
Selection, Motivation and Evaluation of Intermediaries |
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| Lecture 22 |
Managing Channel Dynamics |
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| Lecture 23 |
Relationships and Channel Conflict |
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| Lecture 24 |
Ethical and Legal Issues in Sales and Distribution Management in Indian context. |
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| Lecture 25 |
Physical Distribution System –Objectives and Decision Areas |
Lecture by Dr. Amit Kumar , Lecture by , Lecture by , Lecture by |
| Lecture 26 |
Customer Service Goals |
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| Lecture 27 |
Logistics Planning |
Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 28 |
An overview of Transportation |
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| Lecture 29 |
Warehousing and Inventory Decisions |
Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 30 |
Efficient Supply Chain Management (SCM) |
Lecture by , Lecture by Dr. Amit Kumar , Lecture by , Lecture by |
| Lecture 31 |
Integration of Sales and Distribution Strategy |
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