MBA 113 Course Plan

  • Programme Code 039
  • Course Code MBA-113
  • Course TypeCore
  • Programme Master of Business Administration
  • Course Name Ability Enhancement
  • L - T/P - Credits 3 - 0 - 3
  • Course Outcome
  • CO1
  • CO2
  • CO3
  • CO4
  • CO5
  • Recognize the scope and significance of communication and its relevance for enhancing individual and organizational performance in the context of global business operations.
  • Explain the concepts, theories and principles of communication informing various communication strategies and practices aimed at effective communication with different stakeholders of the organization.
  • Identify ad apply various tools and techniques for developing appropriate communications strategies aimed at positioning the organization and build brand image
  • Exhibit the use of interpersonal communication skills and etiquettes for impactful business dealings and lasting relationship building reflected in dressing sense, listening skills, cultural sensitivity etc.
  • Devise an effective communication strategy and protocols that can be successfully employed by the individuals and teams while participating in business negotiations.
Unit No. Lecture No. Topic Sessional Outcome Mapping with CO ICT Tools / Class Material (PPT ) First Shift Second Shift Guest Lecture Expert Lecture
1 L1 Business Communication: Meaning and Definition Define and describe basic concept of business communication CO1, CO2
1 L2 Importance and Objectives of Business Communication Enumerate and Analyze the importance of communication CO1, CO2
1 L3 Types of Communication: Downward and Upward Compare and evaluate the different types of communication CO1, CO2
1 L4 Types of Communication: Horizontal Discuss and explain horizontal communication CO1, CO2
1 L5 Types of Communication: Lateral Communication Discuss and explain Lateral Communication CO1, CO2
1 L6 Formal and Informal Communication Distinguish and evaluate Formal and Informal communication CO1, CO2
1 L7 Oral and Written Communication Understand and compare oral and written communication CO1, CO2
1 L8 Process of Communication Describe and remember the process of communication CO1, CO2
1 L9 Barriers to Communication Describe and analyze the barriers to communication CO1, CO2
1 L10 Barriers to Communication Describe and analyze the barriers to communication CO1, CO2
1 L11 Gateways to Communication Demonstrate gateways to communication CO1, CO2
2 L12 Written Communication and Application of Communication: Principles of Written communication Understand and apply the principles of written communication CO2, CO3, CO5
2 L13 7C's Concept Apply the concept of 7 C's in everyday communication CO1, CO2, CO3, CO4, CO5
2 L14 Business and Commercial Letter Describe the layout of a business letter and create letters on their own. CO2, CO3, CO4
2 L15 Request Letters Understand How to write a request letter CO2, CO3, CO4
2 L16 Good News Letters How to write a good news letter CO2, CO3, CO4
2 L17 Persuasive Letters How to write a persuasive letter CO2, CO3, CO4
2 L18 Sales Letters Write a sales letter CO2, CO3, CO4
2 L19 Report Writing Create a report CO2, CO3, CO4
2 L20 Job Application Understand and Create a job application CO2, CO3, CO4
2 L21 Resume writing Create Resume CO2, CO3, CO4
3 L22 Principles of Oral Presentations Understand, remember and apply the principles of oral presentation in organization CO2, CO3, CO5
3 L23 Factors Effecting Presentation Understand and recognize the factors effecting presentation CO2, CO3, CO5
3 L24 Video Conferencing and Skype Plan a video Conference CO2, CO3, CO5
3 L25 Non Verbal Communication Understand and recognize different types of non verbal communication CO1, CO2, CO4, CO5
3 L26 Para Language Understand and explain paralanguage CO1, CO2, CO4, CO5
3 L27 Time Language & Space Language Understand and appraise time and space language CO1, CO2, CO4, CO5
3 L28 Body Language Understand and appraise body language CO1, CO2, CO4, CO5
3 L29 Relating through Informative and Persuasive Speeches Remember and understand the informative and persuasive speeches CO2, CO3, CO4, CO5
3 L3 Listening: Meaning, Types Understand and remember the meaning and types of listening CO2, CO3, CO4, CO5
3 L31 Listening: Barriers and how to overcome them Recognize the barriers in listening CO2, CO3, CO4, CO5
4 L32 Recent Trends in Business Communication Understand the recent trends in communication CO2, CO3, CO4, CO5
4 L33 Online Communication and Personal Relationships Understand Online Communication and Personal Relationships CO2, CO3, CO4, CO5
4 L34 Handling Online Meetings How to handle online meetings CO3, CO4, CO5
4 L35 Business Communication via Social Network Understand and remember Business Communication via Social Network CO3, CO4, CO5
4 L36 Writing Social Blogs Create blogs CO1, CO2, CO3, CO5
4 L37 Inter-cultural communication: Meaning, Differences across cultures Recognize and apply inter cultural communication skills CO2, CO3, CO4, CO5
4 L38 Inter-cultural communication: Importance, Improving Inter cultural communication skills Recognize and apply inter cultural communication skills CO2, CO3, CO4, CO5
4 L39 Meaning of Ethical Communication, Importance, Factors influencing ethical communication Remember the ethical and legal issues in communication CO2, CO3, CO4, CO5
4 L40 Legal Issues in Business communication Remember the ethical and legal issues in communication CO2, CO3, CO4, CO5
4 L41 Ensuring Ethical and Legal Communication Remember and appraise the ethical and legal issues in communication· CO2, CO3, CO4, CO5
4 L42 Revision (Unit-1,2) Remember the various concepts studied
4 L42 Revision (Unit-3,4) Remember the various concepts studied
4 L44 Previous Year Question Paper Solving
4 L45 Previous Year Question Paper Solving

# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.