MBA 111 Course Plan

Unit No.	Lecture No.	Topic	Sessional Outcome	Mapping with CO	ICT Tools / Class Material (PPT )	First Shift	Second Shift	Guest Lecture	Expert Lecture
1	L1	Marketing - Meaning, Scope and Importance	Demonstrate an understanding of fundamental concepts of marketing.	CO1
1	L2	Marketing Basic Concepts	Interpret complex marketing issues and problems using relevant theories, concepts and methods with regard to ethical conduct.	CO1
1	L3	Marketing Philosophies	Apply marketing management philosophies, which influence an organization’s marketing activities.	CO1
1	L4	Marketing Management Process: An Overview	Demonstrate the steps of marketing.	CO1
1	L5	Concept of Marketing Mix	Describe the marketing mix and Explain how organizations use the marketing mix	CO1, CO2, CO3
1	L6	Understanding Marketing Environment :Macro environmental factors	Explain how the environment affects a firm’s marketing effort.	CO1, CO2, CO3
1	L7	Understanding Marketing Environment : Micro environmental factors	Explain and describe influences on consumer behavior and the buyer’s decision process.	CO1, CO2, CO3
1	L8	Steps in Consumer Decision Making	Dmonstrate an understanding of the concepts of segmentation, targeting and positioning.	CO1, CO2, CO3
1	L9	Characteristics of Industrial Markets	Explain the concepts of segmentation and targeting.	CO1, CO2, CO3
1	L10	Market Segmentation	Describe common segmentation approaches.	CO1, CO2, CO3, CO4, CO6
1	L11	Market Segmentation : Levels and Bases of Segmenting	Explain the concepts of segmentation	CO1, CO2, CO3, CO4, CO6
1	L12	Consumer Markets	Identify the major influences in consumer behaviour	CO1, CO2, CO3, CO4, CO6
1	L13	Market Targeting- concept	Explain the purpose of targeting.	CO1, CO2, CO3, CO4, CO6
1	L14	Market Targeting - criteria	Describe different targeting strategies.	CO1, CO2, CO3, CO4, CO6
1	L15	Product Positioning – concept	Demonstrate an understanding of the concepts of positioning.	CO1, CO2, CO3, CO4, CO6
1	L16	Product Positioning – bases	Develop and Evaluate positioning statements based on defined criteria	CO1, CO2, CO3, CO4, CO6
2	L17	Product and Pricing Decisions	Develop an understanding of the decision-making process buyers engage in when buying different types of products & Pricing decisions.	CO1, CO2
2	L18	Product Levels & Product Concept	Explain the levels of products	CO1, CO2
2	L19	Product Mix & Product Classifications	Explain what a product is and the importance of products in the Product mix & Product Classification.	CO1, CO2
2	L20	Product Lines	Explain the line of products	CO1, CO2, CO3
2	L21	Product Strategy	Explain product portfolio management and how it relates to the organization’s marketing strategy and tactics	CO1, CO2, CO3
2	L22	Branding Decisions	Describe the elements of brand and how brands add value to an organization’s products and services	CO1, CO2, CO3
2	L23	New Product Development	Students will define the process for creating new products	CO1, CO2, CO3
2	L24	Product Life Cycle	Discuss the product life cycle and its implications for marketing	CO1, CO2
2	L25	Pricing Decisions : basic Concept	Understand and Identify the factors influencing pricing decisions	CO1, CO2, CO3
2	L26	Pricing Objectives	Describe the role of cost information in pricing decisions	CO1, CO2, CO3
2	L27	Factors affecting Pricing	Understand the factors that affect a firm’s pricing decisions.	CO1, CO2, CO3
2	L28	Pricing Methods	Define the economic pricing model and methods	CO1, CO2, CO3
2	L29	Pricing Adjustments Strategies	Define the adjustment strategies	CO1, CO2, CO3
2	L30	Place Basic: Concept	Understand the basic concept of place
2	L31	Distribution Decisions : Role and Importance of Intermediaries	Managing Distribution Channels	CO1, CO2, CO3
3	L32	Channels of distribution: Types and Functions	Understand how it is connected to people's.	CO1, CO2, CO3
3	L33	Delivering value- factors affecting choice of distribution channel	Identify and select the major channel alternatives open to a company	CO1, CO2, CO3, CO4
3	L34	Channel Management	Understand and analyse the configuration of distribution channels.	CO1, CO2, CO3, CO4
3	L35	Communication process	Define and classify the different types of communication tool.	CO1, CO2, CO3, CO4
3	L36	Decision about Promotion mix tools: advertising and personal selling	Describe and explain the major steps in advertising decisions	CO1, CO2, CO3, CO4
3	L37	Sales promotion, public relations	Explain how important sales promotion and public relations are in the international marketplace.	CO1, CO2, CO3, CO4
3	L38	Publicity and direct marketing	Identify the roles of publicity and marketing	CO1, CO2, CO3, CO4
3	L39	Introduction to Emerging Trends in Marketing: Relationship Marketing	Understand the customer relationship management	CO1, CO2, CO3, CO4, CO5, CO6
3	L40	Green Marketing	Understand and explain the environmental importance of green marketing from consumer and business perspective.	CO1, CO2, CO3, CO4, CO5, CO6
3	L41	Social marketing	describe and explain the meaning and nature of social marketing ·	CO1, CO2, CO3, CO4, CO5, CO6
4	L42	Digital Marketing	Analyse the confluence of marketing, operations, and human resources in real-time delivery.
4	L43	Social Media Marketing	Describe and explain the meaning and nature of social marketing	CO1, CO2, CO3, CO4, CO5, CO6
4	L44	Role of AI	Apply basic principles of AI in solutions that require problem solving, inference, perception, knowledge representation, and learning.	CO1, CO2, CO4, CO5, CO6
4	L45	Robotics in Marketing	Undersatnd Personal and education categories lead consumer robotics market.	CO1, CO2, CO4, CO5, CO6

# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.