Marketing Research – BBA (206)

Lecture No. Description Lecture By
Lecture 1 Define Marketing Research; Types of Research Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 2 Aims and Objectives of Marketing Research Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 3 Applications of Marketing Research Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 4 Marketing Information System Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 5 Evaluation and Control of Marketing Research Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 6 Value of Information in Decision Making Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 7 Steps in Marketing Research-1 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 8 Steps in Marketing Research-2 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 9 Formulating the Research Problem-1 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 10 Formulating the Research Problem-2 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 11 Choice of Research Design Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 12 Types of Research Design and source of experimental errors-1 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 13 Types of Research Design and source of experimental errors-2 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 14 Basic terms of sampling Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 15 Advantages and Limitation of Sampling Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 16 Sampling process Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 17 Types of Sampling Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 18 Types of Sample Designs Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 19 Determining the Sample Size, Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 20 Sampling Distribution of the Mean Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 21 The concept of Attitude Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 22 Difficulty of Attitude Measurement Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 23 Types of Scales Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 24 Applications of Scaling in Marketing Research Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 25 Secondary Data Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 26 Sources of Secondary Data Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 27 Primary Data Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 28 Collection of Primary Data Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 29 Methods of Data Collection Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 30 Observation Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 31 Questionnaire Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 32 Designing of Questionnaire Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 33 Data processing: Editing, Coding Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 34 Tabulation Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 35 Testing of Hypothesis-1 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 36 Testing of Hypothesis-2 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 37 Measurement of Central Tendency Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 38 Dispersion, Univariate Analysis Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 39 Multiple Regression, Factor Analysis Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 40 Cluster Analysis, Multidimensional Scaling Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 41 Multidimensional Scaling, Conjoint Analysis Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 42 Interpretation and Report Writing Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 43 Types of Research Reports, Guidelines for Writing a Report Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 44 Writing a Report Format Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 45 Evaluation of Research Report Lecture by ,    Lecture by ,    Lecture by ,    Lecture by