Marketing Management : BBA-203

Lecture No. Description Watch Videos
Lecture 1 Introduction to marketing: Nature of marketing Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 2 Scope of marketing Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 3 Importance of Marketing Lecture by Mr.Inderpreet Singh,    Lecture by ,    Lecture by ,    Lecture by
Lecture 4 Concepts of marketing Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 5 Introduction to marketing environment Lecture by Ms.Neha Gupta ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 6 Types of environment Lecture by Ms.Neha Gupta,    Lecture by ,    Lecture by ,    Lecture by
Lecture 7 Internal environmental factors Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 8 Macro environmental factors Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 9 Market segmentation Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 10 Target marketing Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 11 Product positioning Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 12 Product levels Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 13 Product mix Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 14 Product strategies, Product lines Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 15 Branding decisions Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 16 New product development Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 17 Product lifecycle Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 18 Pricing decisions Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 19 Pricing objectives Lecture by Mr.Inderpreet Singh,    Lecture by ,    Lecture by ,    Lecture by
Lecture 20 Pricing Methods Lecture by Mr.Inderpreet Singh,    Lecture by ,    Lecture by ,    Lecture by
Lecture 21 Price adjustment strategies Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 22 Role and importance of Intermediaries Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 23 Types of Channels Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 24 Major channel design decisions Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 25 Selecting, motivating and evaluating channel intermediaries-1 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 26 Selecting, motivating and evaluating channel intermediaries-2 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 27 Physical distribution Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 28 Logistics and supply chain management-1 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 29 Logistics and supply chain management-2 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 30 Promotional Objectives Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 31 Factors influencing choice of Promotional Mix Lecture by Mr.Inderpreet Singh ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 32 Push vs. Pull Strategy Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 33 Definition and importance of Advertising, Comparison of advertising media Lecture by Mr.Inderpreet Singh ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 34 Importance and process of Personal selling Lecture by Mr.Inderpreet Singh,    Lecture by ,    Lecture by ,    Lecture by
Lecture 35 Transaction vs. Relationship selling Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 36 Purpose, types and limitations of Sales Promotion Lecture by Mr.Inderpreet Singh,    Lecture by Mr.Inderpreet Singh,    Lecture by ,    Lecture by
Lecture 37 Publicity: Definition, Importance and tools Lecture by Mr.Inderpreet Singh,    Lecture by ,    Lecture by ,    Lecture by
Lecture 38 Public Relations: Definition, Importance and tools Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 39 Direct Marketing Lecture by Mr.Inderpreet Singh ,    Lecture by ,    Lecture by
Lecture 40 Digital Marketing: Types Lecture by Mr.Inderpreet Singh ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 41 Digital Marketing: Advantages and challenges Lecture by ,    Lecture by ,    Lecture by ,    Lecture by