| Lecture No. | Description | Watch Videos |
|---|---|---|
| Lecture 1 | Introduction to marketing: Nature of marketing | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 2 | Scope of marketing | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 3 | Importance of Marketing | Lecture by Mr.Inderpreet Singh, Lecture by , Lecture by , Lecture by |
| Lecture 4 | Concepts of marketing | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 5 | Introduction to marketing environment | Lecture by Ms.Neha Gupta , Lecture by , Lecture by , Lecture by |
| Lecture 6 | Types of environment | Lecture by Ms.Neha Gupta, Lecture by , Lecture by , Lecture by |
| Lecture 7 | Internal environmental factors | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 8 | Macro environmental factors | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 9 | Market segmentation | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 10 | Target marketing | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 11 | Product positioning | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 12 | Product levels | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 13 | Product mix | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 14 | Product strategies, Product lines | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 15 | Branding decisions | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 16 | New product development | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 17 | Product lifecycle | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 18 | Pricing decisions | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 19 | Pricing objectives | Lecture by Mr.Inderpreet Singh, Lecture by , Lecture by , Lecture by |
| Lecture 20 | Pricing Methods | Lecture by Mr.Inderpreet Singh, Lecture by , Lecture by , Lecture by |
| Lecture 21 | Price adjustment strategies | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 22 | Role and importance of Intermediaries | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 23 | Types of Channels | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 24 | Major channel design decisions | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 25 | Selecting, motivating and evaluating channel intermediaries-1 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 26 | Selecting, motivating and evaluating channel intermediaries-2 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 27 | Physical distribution | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 28 | Logistics and supply chain management-1 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 29 | Logistics and supply chain management-2 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 30 | Promotional Objectives | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 31 | Factors influencing choice of Promotional Mix | Lecture by Mr.Inderpreet Singh , Lecture by , Lecture by , Lecture by |
| Lecture 32 | Push vs. Pull Strategy | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 33 | Definition and importance of Advertising, Comparison of advertising media | Lecture by Mr.Inderpreet Singh , Lecture by , Lecture by , Lecture by |
| Lecture 34 | Importance and process of Personal selling | Lecture by Mr.Inderpreet Singh, Lecture by , Lecture by , Lecture by |
| Lecture 35 | Transaction vs. Relationship selling | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 36 | Purpose, types and limitations of Sales Promotion | Lecture by Mr.Inderpreet Singh, Lecture by Mr.Inderpreet Singh, Lecture by , Lecture by |
| Lecture 37 | Publicity: Definition, Importance and tools | Lecture by Mr.Inderpreet Singh, Lecture by , Lecture by , Lecture by |
| Lecture 38 | Public Relations: Definition, Importance and tools | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 39 | Direct Marketing | Lecture by Mr.Inderpreet Singh , Lecture by , Lecture by |
| Lecture 40 | Digital Marketing: Types | Lecture by Mr.Inderpreet Singh , Lecture by , Lecture by , Lecture by |
| Lecture 41 | Digital Marketing: Advantages and challenges | Lecture by , Lecture by , Lecture by , Lecture by |
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