Basics of Advertising : BA (J&MC)-202

Lecture Series Description Lecture By
Lecture 1 Concept of advertising,Advertising agency Lecture by Ms. Honey Shah,    Lecture by Ms. Honey Shah,    Lecture by C,    Lecture by D
Lecture 2 Advertising: definition, types & functions Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 3 Models of advertising communication Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 4 AIDA Model & DAGMAR Model Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 5 Maslows hearchy models Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 6 Classifications of advertising on the of target audience Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 7 Classifications of advertising on the of geographical area Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 8 Classifications of advertising on the medium & purpose Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 9 Ethics and regulatory aspects of advertising ASCI & AAAI Code Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 10 Ethics and regulatory aspects of advertising ASCI & AAAI Code Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 11 Creativity in Advertising Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 12 Advertising:- Concept & Importance Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 13 Elements of Advertising Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 14 Copy, Slogan & Audio visual elements Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 15 Concepts of Brands Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 16 Segmentations Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 17 Targeting & Positioning Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 18 Advertising Appeals-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 19 Advertising Appeals-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 20 Advertising Appeals-3 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 21 Advertising Appeals-4 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 22 Advertising Agency Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 23 Structure & Functions Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 24 Advertising: Concepts & Types Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 25 Advertising: Functions& Various Departments Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 26 Structure and hierarchy of advertising agency-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 27 Structure and hierarchy of advertising agency-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 28 Structure and hierarchy of advertising agency-3 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 29 Planning and pitching in advertising-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 30 Planning and pitching in advertising-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 31 Role & Functions of DAVP-1 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 32 Role & Functions of DAVP-2 Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 33 Advertising Campaigns Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 34 Media Planning & Scheduling Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 35 Editing Symbols Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 36 Proofreading Symbols Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 37 Uses & Importance of Media Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 38 Measurements Tools: IRS, RAM, BARC & WAM Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 39 Measurements Tools: IRS, RAM, BARC & WAM Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 40 Budgeting Process Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 41 Factors Affecting Advertising Budgets Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 42 Advertising Campaigns: Definitions & Concepts Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 43 Stages of Product Life Cycles Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D