International Marketing : MBA-215

Lecture No. Description Lecture By
Lecture 1  Meaning, Scope and Importance of International marketing Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 2  International Marketing Orientation: E.P.R.G. – Approach Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 3  An overview of the International Marketing Management Process Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 4  International Marketing Environment Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 5  International Market Segmentation and Positioning Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 6  Screening and Selection of Markets Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 7  International Market Entry Continuum & Modes Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 8  Exporting, licensing, Contract Manufacturing, Joint Venture, Setting-up of Wholly Owned Subsidiaries Aboard Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 9  Strategic Alliances Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 10  Product Designing Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 11  Product Standardization Vs. Adaptation Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 12  Managing Product Line Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 13  International Trade Product Life Cycle Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 14  New Product Development Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 15  Pricing for International Markets Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 16  Factors Affecting International Price Determination Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 17  Price Quotations Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 18  International Distribution Channels-their Roles and Functions Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 19  Selection and Management of Overseas Intermediaries Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 20  International Distribution Logistics Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 21  Building brands in International markets Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 22  International Promotion Mix-Advertising and other Modes of Communication Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 23  Global Advertising Regulations Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 24  Media and Message Considerations Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 25  Planning for Trade Fairs and Exhibitions Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 26  Importance of Trade Blocks for International Marketing Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 27  Legal Dimensions in International Marketing Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 28  Marketing Research for Identifying Opportunities in International Markets Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 29  Use of Online Channels for International Marketing Operations Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 30  International Marketing Ethics Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 31  Negotiating Strategies with International Customers Lecture by ,    Lecture by ,    Lecture by ,    Lecture by