Digital Media Marketing : BA (J&MC)-307

Lecture Series Description Lecture By
Lecture 1  Social Media & Social Network Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 2 Brief history Lecture by Dr.Mansi Chopra,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 3  Meaning and definition Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 4  Features of Social Media Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 5  Social Network Lecture by Ms. Mansi Chopra,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 6  Types of Social Networking Sites Lecture by Ms. Mansi Chopra ,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 7  Social Media Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 8  Issues Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 9 Social Consumers Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 10  Social Influencers Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 11  Branding on Digital Media Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 12  Audience Research Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 13  Engagement in Global environment Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 14  Building Brand on Digital Media Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 15  Storytelling Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 16  User Generated Content on Digital Media Network Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 17  SEO Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 18  SEM, Keywords Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 19  Viral Marketing Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 20  E-mail Marketing Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 21  ZMOT Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 22  Online Entrepreneurship Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 23  E-Commerce Lecture by Ms.Shalni Gulian,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 24  Start-ups Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 25 Ideation, Plan Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 26  Management Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 27  Lead Generation Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 28  Personal Branding Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 29 Building a Multi-platform Social Media Marketing Strategy Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 30  Mobile Apps Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 31 M-Commerce Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 32 App Monetization Lecture by Ms.Shalni Gulian ,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 33 Social Media Measurement Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 34 Metrics Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 35  Data Mining for Digital Media Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 36  Google Analytics Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 37  Website Audience Measurement (WAM) Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 38  Monetizing Social Media Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 39  ROI Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 40  Role of Social Media in Marketing Research Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 41 Case Studies on Digital Media Marketing Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 42  Digital India, Make in India Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 43 Skill India, Start up India, Stand up India Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D