| Lecture Series |
Description |
Lecture By |
| Lecture 1 |
Meaning, scope of Digital Marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 2 |
Importance of digital Marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 3 |
Internet vs. Traditional Marketing Communication-1 |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 4 |
Internet vs. Traditional Marketing Communication-2 |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 5 |
Internet vs. Traditional Marketing Communication-3 |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 6 |
Internet micro-environment |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 7 |
Uses of business to consumer and business to business internet marketing-1 |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 8 |
Uses of business to consumer and business to business internet marketing-2 |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 9 |
Uses of business to consumer and business to business internet marketing-3 |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 10 |
Internet Marketing Strategy |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 11 |
The Marketing Mix (7 P’s) in online context-1 |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 12 |
The Marketing Mix (7 P’s) in online context-2 |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 13 |
Managing the online consumer experience |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 14 |
Planning website design |
Lecture by Ms. Sania Kukkar, Lecture by B, Lecture by C, Lecture by D |
| Lecture 15 |
Understanding site user requirement |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 16 |
Site design and structure |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 17 |
Developing and testing content |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 18 |
Integrated Internet Marketing Communications- Introduction |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 19 |
Objectives and Measurement of Interactive Marketing Communications-1 |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 20 |
Objectives and Measurement of Interactive Marketing Communications-2 |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 21 |
E-Mail Marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 22 |
Opt-in-e-mail permission marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 23 |
Online PR |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 24 |
Interactive Advertising |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 25 |
Online Partnership |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 26 |
Viral Marketing, Blogs |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 27 |
Search Engines- Search Engine Marketing |
Lecture by Ms. Sania Kukkar, Lecture by B, Lecture by C, Lecture by D |
| Lecture 28 |
Search Engine Optimization |
Lecture by Ms. Sania Kukkar, Lecture by B, Lecture by C, Lecture by D |
| Lecture 29 |
Website optimization |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 30 |
Content Marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 31 |
Social Media Marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 32 |
Designing content for social media marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 33 |
Campaign Management |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 34 |
Tracking SMM Performance |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 35 |
Mobile Marketing- Advertising on mobile devices |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 36 |
Mobile Apps |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 37 |
Tracking mobile marketing performance |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 38 |
Introduction to Web Analytics- Meaning, Types |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 39 |
Key Metrics and tools-1 |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 40 |
Key Metrics and tools-2 |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 41 |
Forming A Project Team , Setting Goals & Objectives |
Lecture by Ms. Sania Kukkar, Lecture by Ms. Sania Kukkar, Lecture by C, Lecture by D |