| Lecture No. | Description | Lecture By |
|---|---|---|
| Lecture 1 | Unit introduction | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 2 | Contemporary Corporate Environment: an overview-1 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 3 | Contemporary Corporate Environment: an overview-2 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 4 | Forms of Corporate Constituencies-1 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 5 | Forms of Corporate Constituencies-2 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 6 | Brand Identity | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 7 | Brand Image | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 8 | Brand Reputation | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 9 | Corporate Philanthropy | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 10 | CSR | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 11 | PPT & Debate | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 12 | Corporate Communication: Definition, Concept | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 13 | Corporate Communication: Scope | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 14 | Shift from PR to Corporate Communication-1 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 15 | Shift from PR to Corporate Communication-2 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 16 | Structure and forms of Corporate Communication | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 17 | Corporate Communication: Management, Marketing, Organizational | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 18 | Corporate Communication as Branding strategy | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 19 | Corporate Communication Monolithic, Endorsed | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 20 | Corporate Communication Branded | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 21 | PPT & Debate | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 22 | Developing a Communication Strategy | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 23 | Perspectives on Organizing Communication: Vertical, Horizontal and Lateral-1 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 24 | Perspectives on Organizing Communication: Vertical, Horizontal and Lateral-2 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 25 | Perspectives on Organizing Communication: Vertical, Horizontal and Lateral-3 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 26 | Corporate Identity Audit: Concept And Steps-1 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 27 | Corporate Identity Audit: Concept And Steps-2 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 28 | Corporate Identity Audit: Concept And Steps-3 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 29 | Corporate Advertising: Concept and Functions-1 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 30 | Corporate Advertising: Concept and Functions-2 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 31 | PPT & Debate | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 32 | Media Relations | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 33 | Media Monitoring and Research | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 34 | Gate keeping research and output analysis | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 35 | Internal Communication: Concept and Tools | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 36 | Guidelines for Corporate Communication | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 37 | Ethics for Corporate Communication | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 38 | Crisis Management: Concept | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 39 | Case Studies Infosys Crisis | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 40 | Case Studies Nestle Maggie | Lecture by , Lecture by , Lecture by , Lecture by |
Home Corporate Communication : BA (J&MC)-210