Corporate Communication : BA (J&MC)-210

Lecture No. Description Lecture By
Lecture 1  Unit introduction Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 2  Contemporary Corporate Environment: an overview-1 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 3  Contemporary Corporate Environment: an overview-2 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 4  Forms of Corporate Constituencies-1 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 5  Forms of Corporate Constituencies-2 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 6  Brand Identity Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 7  Brand Image Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 8  Brand Reputation Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 9  Corporate Philanthropy Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 10  CSR Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 11  PPT & Debate Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 12  Corporate Communication: Definition, Concept Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 13  Corporate Communication: Scope Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 14  Shift from PR to Corporate Communication-1 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 15  Shift from PR to Corporate Communication-2 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 16  Structure and forms of Corporate Communication Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 17  Corporate Communication: Management, Marketing, Organizational Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 18  Corporate Communication as Branding strategy Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 19  Corporate Communication Monolithic, Endorsed Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 20  Corporate Communication Branded Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 21  PPT & Debate Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 22  Developing a Communication Strategy Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 23  Perspectives on Organizing Communication: Vertical, Horizontal and Lateral-1 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 24  Perspectives on Organizing Communication: Vertical, Horizontal and Lateral-2 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 25  Perspectives on Organizing Communication: Vertical, Horizontal and Lateral-3 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 26  Corporate Identity Audit: Concept And Steps-1 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 27  Corporate Identity Audit: Concept And Steps-2 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 28  Corporate Identity Audit: Concept And Steps-3 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 29  Corporate Advertising: Concept and Functions-1 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 30  Corporate Advertising: Concept and Functions-2 Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 31  PPT & Debate Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 32  Media Relations Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 33  Media Monitoring and Research Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 34  Gate keeping research and output analysis Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 35  Internal Communication: Concept and Tools Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 36  Guidelines for Corporate Communication Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 37  Ethics for Corporate Communication Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 38  Crisis Management: Concept Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 39  Case Studies Infosys Crisis Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 40  Case Studies Nestle Maggie Lecture by ,    Lecture by ,    Lecture by ,    Lecture by