Consumer Behavior : MBA-211

Lecture No. Description Lecture By
Lecture 1  Scope and Relevance of Consumer Behavior Studies Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 2  Basic Model of Consumer Behavior Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 3  Buying Decision Process Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 4  Problem Recognition Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 5  Information Search Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 6  Alternative Evaluation-Decision Rules- and Purchase Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 7  Outlet Selection Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 8  Post Purchase Behavior and Customer Satisfaction Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 9  Role of Involvement Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 10  Types of Buying Behaviour Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 11  Individual Determinants of Consumer Behavior: Motivation Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 12  Attention Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 13  Perception and Consumer Imagery Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 14  Learning and Memory Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 15  Personality and Self Concept Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 16  Consumer Attitudes – Formation and Change Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 17  Consumer Values and Lifestyles Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 18  Influence of Culture and Subculture,Social Class Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 19  Reference Groups and Family Influences. Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 20  Models of Consumer Behavior Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 21  Researching Consumer Behavior Lecture by ,    Lecture by ,    Lecture by ,    Lecture by
Lecture 22  Online Consumer Behavior Lecture by ,    Lecture by ,    Lecture by ,    Lecture by