| Lecture No. |
Description |
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| Lecture 1 |
Meaning ,Nature, Scope of Business Policy |
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| Lecture 2 |
Importance of Business Policy |
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| Lecture 3 |
Evolution & Forecasting |
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| Lecture 4 |
Long-Range Planning |
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| Lecture 5 |
Strategy , Strategic Planning |
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| Lecture 6 |
Strategic Management |
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| Lecture 7 |
Strategic Management Process: |
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| Lecture 8 |
Formulation Phase – Vision , Mission |
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| Lecture 9 |
Environmental Scanning |
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| Lecture 10 |
Objectives of Environmental Scanning |
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| Lecture 11 |
Implementation phase – Strategic Activities, |
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| Lecture 12 |
Evaluation and Control of Strategic Mgt. |
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| Lecture 13 |
Environmental Analysis |
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| Lecture 14 |
Need, Characteristics of Environmental Analysis |
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| Lecture 15 |
Categorization of environmental Factors-1 |
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| Lecture 16 |
Categorization of environmental Factors-2 |
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| Lecture 17 |
Approaches to the Environmental Scanning Process-1 |
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| Lecture 18 |
Approaches to the Environmental Scanning Process-2 |
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| Lecture 19 |
Structural Analysis of Competitive Environment-1 |
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| Lecture 20 |
Structural Analysis of Competitive Environment-2 |
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| Lecture 21 |
ETOP a Diagnosis Tool-1 |
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| Lecture 22 |
ETOP a Diagnosis Tool-2 |
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| Lecture 23 |
Analysis of Internal Resources: Strengths, Weakness. |
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| Lecture 24 |
Resource Audit |
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| Lecture 25 |
Strategic Advantage Analysis |
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| Lecture 26 |
Value-Chain Approach to Internal Analysis |
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| Lecture 27 |
Methods of Analysis |
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| Lecture 28 |
Diagnosing Corporate Capabilities – Functional Area Profile-1 |
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| Lecture 29 |
Diagnosing Corporate Capabilities – Functional Area Profile-2 |
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| Lecture 30 |
Resource Deployment Matrix |
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| Lecture 31 |
Strategic Advantage Profile |
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| Lecture 32 |
SWOT analysis |
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| Lecture 33 |
Formulation of Strategy |
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| Lecture 34 |
Approaches to Strategy formation |
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| Lecture 35 |
Major Strategy options –Stability, |
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| Lecture 36 |
Growth and Expansion |
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| Lecture 37 |
Diversification, Retrenchment |
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| Lecture 38 |
Mixed Strategy; Choice of Strategy |
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| Lecture 39 |
BCG Model; Stop-Light Strategy Model |
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| Lecture 40 |
Directional Policy Matrix (DPM) Model |
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| Lecture 41 |
Product/Market Evolution |
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| Lecture 42 |
Matrix and Profit Impact of Market Strategy (PIMS) |
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| Lecture 43 |
Major Issues involved in the Implementation of strategy: |
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| Lecture 44 |
Organization Structure |
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| Lecture 45 |
Leadership and Resource Allocation |
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