| Lecture Series |
Description |
Lecture By |
| Lecture 1 |
Nature and Scope of Business Marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 2 |
Understanding Business Markets, Evolution of Business Marketing in India |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 3 |
Organizational Market Environment: Perspectives and Challenges |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 4 |
Understanding Organizational Buying and Buyer Behaviour,Buyer seller relationship |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 5 |
Segmentation, Targeting and positioning in Business Markets |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 6 |
Industrial products classification |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 7 |
Product Strategies for Business Markets |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 8 |
New Product Development and Innovations for Business Markets |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 9 |
Brand Management for Business Markets |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 10 |
Business Marketing Channels- Direct and Indirect distribution channels |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 11 |
Designing the channel structure |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 12 |
Logistics and Supply Chain Decisions for Business Markets |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 13 |
Role of Marketing Communication in B2B Markets |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 14 |
Managing promotion Programme |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 15 |
Personal Selling and Sales management in Business Markets |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 16 |
Price and Pricing Decisions for Business Markets: Pricing Process |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 17 |
Factors influencing pricing of New Products |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 18 |
Management of Services for Business Markets – pre and post sales service, |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 19 |
Managing Service Quality |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 20 |
B2B e-commerce – Role, Advantages, Forms, e-payments |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 21 |
Globalization of Business Marketing: Issues and Challenges |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 22 |
CRM Strategies for Business Markets |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 23 |
Ethics in Business Marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |