Lecture Series | Description | Lecture By |
---|---|---|
Lecture 1 | Nature and Scope of Business Marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 2 | Understanding Business Markets, Evolution of Business Marketing in India | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 3 | Organizational Market Environment: Perspectives and Challenges | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 4 | Understanding Organizational Buying and Buyer Behaviour,Buyer seller relationship | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 5 | Segmentation, Targeting and positioning in Business Markets | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 6 | Industrial products classification | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 7 | Product Strategies for Business Markets | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 8 | New Product Development and Innovations for Business Markets | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 9 | Brand Management for Business Markets | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 10 | Business Marketing Channels- Direct and Indirect distribution channels | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 11 | Designing the channel structure | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 12 | Logistics and Supply Chain Decisions for Business Markets | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 13 | Role of Marketing Communication in B2B Markets | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 14 | Managing promotion Programme | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 15 | Personal Selling and Sales management in Business Markets | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 16 | Price and Pricing Decisions for Business Markets: Pricing Process | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 17 | Factors influencing pricing of New Products | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 18 | Management of Services for Business Markets – pre and post sales service, | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 19 | Managing Service Quality | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 20 | B2B e-commerce – Role, Advantages, Forms, e-payments | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 21 | Globalization of Business Marketing: Issues and Challenges | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 22 | CRM Strategies for Business Markets | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
Lecture 23 | Ethics in Business Marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |