| Lecture No. |
Description |
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| Lecture 1 |
Introduction: Basics of economics |
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| Lecture 2 |
Nature and Scope and Definitions of Business Economics |
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| Lecture 3 |
Difference between economics and business economics |
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| Lecture 4 |
Contribution and Application of Business Economics to Business |
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| Lecture 5 |
Economics as normative science, Economics as Positive science, Economics as science and arts, relationship between economics with other discipline |
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| Lecture 6 |
Micro vs. Macro Economics |
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| Lecture 7 |
Opportunity cost principle Discounting principle, time value of money |
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| Lecture 8 |
Marginalism, incrementalism. |
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| Lecture 9 |
Market Forces and Equilibrium, Risk, Return and Profits. |
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| Lecture 10 |
Consumer Behavior: concept of utility |
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| Lecture 11 |
Cardinal Utility Approach |
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| Lecture 12 |
Marginal utility, average utility and total utility and its relationship. |
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| Lecture 13 |
Law of diminishing marginal utility. |
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| Lecture 14 |
Consumer Equilibrium. |
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| Lecture 15 |
Law of Equi-Marginal Utility. |
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| Lecture 16 |
Ordinal Utility Approach: Indifference Curves and it properties, |
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| Lecture 17 |
Marginal Rate of Substitution |
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| Lecture 18 |
Budget Line and Consumer Equilibrium |
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| Lecture 19 |
Theory of Demand, Law of Demand, Movement along vs. Shift in Demand Curve |
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| Lecture 20 |
Concept of Measurement of Elasticity of Demand |
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| Lecture 21 |
Types of elasticity |
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| Lecture 22 |
Factors Affecting Elasticity of Demand |
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| Lecture 23 |
Income Elasticity of Demand |
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| Lecture 24 |
Cross Elasticity of Demand, Advertising Elasticity of Demand |
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| Lecture 25 |
Importance of concept of elasticity in decision making. |
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| Lecture 26 |
Demand Forecasting: Need, Objectives and Methods |
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| Lecture 27 |
Meaning and Concept of Production |
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| Lecture 28 |
Factors of Production and Production function, |
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| Lecture 29 |
Fixed and Variable Factors: Short run and long run production |
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| Lecture 30 |
Law of variable proportion (Short Run Production Analysis), |
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| Lecture 31 |
Reasons of Law of variable proportion |
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| Lecture 32 |
Isoquant curves |
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| Lecture 33 |
Properties of isoquant curves |
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| Lecture 34 |
Isocost line, Producer equilibrium |
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| Lecture 35 |
Law of Returns to a Scale (Long Run Production Analysis) :Returns to scale |
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| Lecture 36 |
Use of ISO QUANTS in decision making |
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| Lecture 37 |
Concept of Cost, Cost Function, Short Run Cost, Long Run Cost |
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| Lecture 38 |
Economies of scale, Diseconomies of scale |
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| Lecture 39 |
Explicit Cost and Implicit Cost, Private and Social Cost |
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| Lecture 40 |
Pricing Under Perfect Competition |
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| Lecture 41 |
Pricing Under Monopoly |
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| Lecture 42 |
Control Of Monopoly |
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| Lecture 43 |
Price Discrimination |
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| Lecture 44 |
Pricing Under Monopolistic Competition |
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| Lecture 45 |
Pricing Under Oligopoly |
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