BBA 211 Course Plan

  • Programme Code 00
  • Course Code BBA-211
  • Course TypeCore
  • Programme Bachelor of Business Administration
  • Course Name Business Research Methodology
  • L - T/P - Credits 3 - 0 - 3
  • Course Outcome
  • CO1 Outline the significance of research and research methodology
  • CO2 Understand the basic concepts and scope of Business research
  • CO3 Formulate research process for solving the business related problems
  • CO4 Examine the concept of measurement, sampling and hypothesis testing
  • CO5 Prepare a research report
Unit No. Lecture No. Topic Sessional Outcome Mapping with CO ICT Tools / Class Material (PPT ) First Shift Second Shift Guest Lecture Expert Lecture
1 L1 Meaning of research Students will be able to understand oMeaning of research CO1, CO2
1 L2 Types of Research The students will be able to describe various types of research CO1, CO2
1 L3 Criteria of Good Research The student will understand about criteria of good Research CO1, CO2
1 L4 Steps in the Research Process Student will be able to understand Research process CO1, CO2
1 L5 Unit of Analysis - Individual, Group Student will be able clarify difference between Individual unit of analysis and Group CO1, CO2
1 L6 Conceptions of Research and Methodology Learning Student will be able to understand Conceptions of Research and Methodology Learning CO1, CO2
1 L7 Construct, Attributes, Variables Student will be able to understand Measures of variation - Range, IQR CO1, CO2
1 L8 Hypotheses Student will be able to understand an assumption that is made based on some evidence CO1, CO2
1 L9 Research purpose "Student will be able to understand purpose of research CO1, CO2
1 L10 Unit of Analysis - Organization "Student will be able to  understand unit of analysis and how it is useful in organisations " CO1, CO2
2 L11 Primary and Secondary sources of Data Student will be able to know sources of data CO1, CO2
2 L12 Qualitative data and Quantitative data Student will be able to differentiate between Qualitative data and Quantitative data CO1, CO2
2 L13 Methods of primary data collection Student will be able to understand the various Methods of primary data collection CO1, CO2
2 L14 Measurement Scales Student will be able to understand Likert Thurston and semantic differential scale CO1, CO2
2 L15 Questionnaire Development and Testing Students will be able to develop Questionnaire CO1, CO2
2 L16 Research Methods Student will be able to Identify specific procedures for collecting and analyzing data CO1, CO2
2 L17 Field Study, Laboratory Study, Survey Method "Student will be able to Identify, Field study , Laboratory Study " CO1, CO2
1 L18 Observational Method Student will be able to understand how to to apply Observational Method CO1, CO2
2 L19 Existing Data Based Research Student will be understand Data Based Research CO1, CO2
2 L20 Longitudinal Studies Student will be able to understand Longitudinal Studies CO1, CO2
2 L21 Panel Studies Student will be able to understand about Panel Studies CO1, CO2
2 L22 Questionnaire Design Student will be able to know Questionnaire Design CO1, CO2
3 L23 Measurement Definition He student will be able to know about Measurement CO1, CO2
3 L24 Designing and writing items Student will be able to Identify how to Designing and writing items CO1, CO2
3 L25 Uni-dimensional scale , Multidimensional scales Student will be able to understand an assumption that is made based on some evidence CO1, CO2
3 L26 Measurement Scales Student will be able to understand Measurement Scales CO1, CO2
3 L27 Measurement Scales- Nominal, Ordinal Student will be able to know about Nominal and Ordinal CO1, CO2
3 L28 Ratings and Ranking Scale Student will be able to know Ratings and Ranking Scale CO1, CO2
3 L29 Semantic Differential scaling Student will be able to understand Semantic Differential scaling CO1, CO2
3 L30 Likert and Differential scaling Student will be able to understand Likert and Differential scaling CO1, CO2
3 L31 Paired Comparison Student will be able to know Paired Comparison CO1, CO2
3 L32 Reliability and Validity Scale Student will be able to understand Reliability and Validity Scale CO1, CO2
3 L33 Sampling Student will be able to know Sampling CO1, CO2
3 L34 Sampling Types , Sample Size Decision Students will be able to understand all types of sampling and Students will be able to understand how to decide sample size CO1, CO2
3 L35 Data sources- organizations like NSSO Student will be able to know Data sources- organizations like NSSO CO1, CO2
3 L36 Hypothesis Formulation and Testing Student will be able to know Hypothesis Formulation and Testing CO1, CO2
4 L37 ANOVA, Chi-square test Student will be able to know ANOVA, Chi-square test CO1, CO2
4 L38 Meaning, types Hypothesis Student will be able to know about Meaning, types CO1, CO2
4 L39 Layout of research report; Students will be able to understand layout of research report; CO1, CO2
4 L40 Steps in report writing Student will be able to Steps in report writing CO1, CO2
4 L41 Literature review and its significance Student will be able to know Literature review and its significance CO1, CO2
4 L42 Citations (Styles like APA, IEEE etc) Student will be able to know Citations (Styles like APA, IEEE etc) CO1, CO2
4 L43 Bibliography Student will be able to know Bibliography CO1, CO2
4 L44 Annexure in report, JEL Classification Student will be able to know Annexure in report; JEL Classification CO1, CO2
4 L45 Detailed format of report Student will be able to know Detailed format of report CO1, CO2

# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.