BBA 107 Course Plan

  • Programme Code 017
  • Course Code BBA-107
  • Course TypeCore
  • Programme Bachelor of Business Administration
  • Course Name Business Economics
  • L - T/P - Credits 4 - 0 - 4
  • Course Outcome
  • CO1 Understand the fundamental concepts of Business Economics
  • CO2 Analyze the relationship between consumer behavior and demand.
  • CO3 Explore the theory of production and through the use of ISO-QUANTS
  • CO4 Understand the concept and relevance of short term and long term cost.
  • CO5 Examine pricing decisions under various market conditions.
  • CO6 Analyse economic challenges posed to businesses.
Unit No. Lecture No. Topic Sessional Outcome Mapping with CO ICT Tools / Class Material (PPT ) First Shift Second Shift Guest Lecture Expert Lecture
1 L1 Introduction to Business Economics Student will be able to understand the Basic concepts of Business Economics. CO1
1 L2 Fundamental concepts of Microeconomics Student will be able to Identify the what is micro economics and how its related to business economics. CO1
1 L3 Nature Scope, definitions, Difference between Business Economics and Economics Student will be able to define basic definations of economics will be able to identify the scope of the course. CO1
1 L4 Contribution and Application of Business Economics to Business Student will be able to find out applicabilty with various other domains (HR, Finance, Marketing etc). CO1
1 L5 Micro Vs Macro Economics student will be able to differentiate between Macro and Micro economics. CO1
1 L6 Opportunity Cost Student will beable to understand the concept of opportunity cost CO1
1 L7 Time Value of money Student will be able to apply the concept of business economics such as time value of money in real business practice. CO1
1 L8 Marginalism Student will be able to understand the concept of Marginalism. CO1
1 L9 Incermentalism Student will be able to understand the concept of Incrementalism. CO1
1 L10 Market forces and Equilibrium Student will be able to explain market forces. CO1
1 L11 Risk, Return and Profits Student will be able compare the various theories of profit. CO1
1 L12 Introduction to behavioural Economics: Nudge Theory Student will be able to analyse the nudge theroy applied in behavioral economics.
1 L13 Revision Class Student will be able to recapulate the sessions taken on module 1. CO2
1 L14 Tutotial (Discussion on previous year question paper) Student will be able to recapulate the sessions taken on module 1. CO2
1 L15 Cardinal Utility Approach- Diminishing Marginal Utility Student will be able to understand the concept of cardinal utility approach CO2
1 L16 Law of Equi-Marginal Utility Student will be able analyse the business situations based on fundamental model of equi marginal utility CO2
2 L17 Ordinal Utility approach : Indifference curve Student will be able to rationally frameout the best bundle of combinations of two rescources which can sastisfy consumer. CO2
2 L18 Ordinal Utility approach : Marginal rate of substitution Student will be able to understand the concept of MRS. CO2
2 L19 Budget Line and Consumer Equilibrium Student will be able to create budget line for himself after learning from this session. CO2
2 L20 Revision Class (Problem Solving for slow learner) Student will be able to recapulate the sessions taken on module 1. CO2
2 L21 Theory of Demand : Law of Demand, Movement along Vs shift in demand Curve Student will be able to describe Law of demand, differentiate and evalaute various factors for movement and shift in demand curve. CO2
2 L22 Theory of Demand : Law of Demand - Movement in demand Curve Student will be able to evalaute various factors for movement in demand curve. CO2
2 L23 Theory of Demand : Law of Demand, Movement along Vs shift in demand Curve Student will be able to and evalaute various factors for movement and shift in demand curve. CO2
2 L24 Concepts of Measurement of Elasticity of Demand Student will be able to undestand the concept the elasticity of demand. CO2
2 L25 Factors affecting Elasticity of Demand Student will be able to analyse the factors affecting elasticity of demand. CO2
2 L26 Income Elasticity of Demand Student will be able to evaluate income elasticity of demand. CO2
2 L27 Cross Elasticity of demand Student will be able to evaluate Cross elasticity of demand. CO2
2 L28 Advertising Elasticity of demand Student will be able to evalaute adevertising elasticity of demand. CO2
2 L29 Demand forecasting need: Concept ,need and objectives Students will be able to understand the basic knowledge of demand forecasting CO2
2 L30 Methods of demand Forecasting Student will be able to classify various demand forcasting technique required to be applied in business organisation CO2
2 L31 Tutotial (Discussion on previous year question paper) Student will be able to recapulate the sessions taken on module 2 CO2
2 L32 Revision Students will be assessed on the basis of previous lecture's knowledge CO3
2 L33 Theory of Production : Meaning and concept Student will be able to understand the meaning and concept of theory of production CO3
2 L34 Factors of production and production function : Fixed and variable factors Student will be able to understand the meaning and concept of theory of production CO2, CO7
2 L35 Law of variable proportion(Short Run Production analysis) Student will apply the concept of law of variables in determining the optimum stage of operation CO3
2 L36 Law of return to scale (long run Production analysis)through the use of ISO Quants Student will apply the concept of law of returns to scale in determining the optimum stage of operation CO3
3 L37 Revision Class Students will be assessed on the basis of previous lecture's knowledge CO3
3 L38 Concept of Cost: Cost Analysis Student will be able to understand the concept of cost CO3
2 L39 Cost Function , Short run cost Long Run cost Student will be able to understand the concept of different types of cost CO3
3 L40 Cost Function - Long Run cost Student will be able to understand the concept of different types of cost CO3
3 L41 Economies and Diseconomies of Scale Student will be able to understand the concept of cost CO3
3 L42 Types of Cost : Explicit Cost Implicit Cost , Private cost an social Cost Student will be able to understand the concept of cost CO3
3 L43 Revision Class Students will be assessed on the basis of previous lecture's knowledge CO3
3 L44 Types of market : Pricing under Perfect competition (Features, Short and long run equiliberium of firm/ Industry) Student will apply the concept of markets CO4
3 L45 Pricing under Monopoly (Features, Short and long run equiliberium of firm/ Industry) Student will apply the concept of monopoly markets CO4
4 L46 Control of Monopoly Student will apply the concept of monopoly markets CO4
3 L47 Price discrimination Student will be ble to apply the concept of pricing strategy CO4
3 L48 Pricing under monopolistic competition Student will apply the concept of markets CO4
4 L49 Types of market : Monopolistic competition (Features, Short and long run equiliberium, demand and cost, excess capacity) Student will apply the concept of monopolistic markets CO4
4 L50 Pricing under Oligopoly Student will apply the concept of markets CO4
4 L51 Cartel Under Oligopoly-Duoploy market (cournot model) Student will apply the concept of Duopoly markets CO4
4 L52 Price Leadership Model Student will apply the concept of markets CO4
4 L53 Kinked Demand Curve Model Student will apply the concept of Kinked Demand curve in the markets CO4
4 L54 Tutotial Students will be assessed on the basis of previous lecture's knowledge CO1
4 L55 Revision Class- Market Structure Students will be assessed on the basis of previous lecture's knowledge CO3
4 L56 Revision Class- Production Function Students will be assessed on the basis of previous lecture's knowledge CO2
4 L57 Revision Class- Discussion on previous year Questions Students will be assessed on the basis of previous lecture's knowledge CO1
4 L58 Revision Class- Discussion on previous year Questions Students will be assessed on the basis of previous lecture's knowledge CO3
4 L59 Revision Class- Discussion on previous year Questions Students will be assessed on the basis of previous lecture's knowledge CO4
4 L60 Revision Class- Discussion on previous year Questions Students will be assessed on the basis of previous lecture's knowledge

# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.