- Programme Code 308
- Course Code BA JMC-308
- Course Type Core
- Programme Bachelor of Arts (Journalism & Mass Communication) BA (JMC)
- Course Name Entrepreneurial Mindset
- L - T/P - Credits 2 - 0 - 2
- Course Outcome
- CO1 Think critically, creatively and independently.
- CO2 Students would able to analysis different planning, pitching and drafting for business/ entrepreneurial plan.
- CO3 Students would learn and be familiarized with the formalities and legalities of Entrepreneurial integration.
- CO4 Students would be able to create and implement their entrepreneurial plan for the field of Media.
| Unit No. | Lecture No. | Topic | Sessional Outcome | Mapping with CO | ICT Tools / Class Material (PPT ) | First Shift | Second Shift | Guest Lecture | Expert Lecture |
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| 1 | L1 | Understanding Entrepreneurship | Student would be able to understand the Entrepreneurship | CO1, CO2 |  |
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| 1 | L2 | Entrepreneurship: Meaning | Students would be able to understand the Entrepreneurship: Meaning | CO1, CO2 | |
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| 1 | L3 | Entrepreneurship: Definition | Students would be able to learn about Entrepreneurship | CO1, CO2 | |
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| 1 | L4 | Theories of Entrepreneurship | Students would be able to discuss the Theories of Entrepreneurship | CO1, CO2, CO3 | |
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| 1 | L5 | Entrepreneurial mindset | Students would be able to understand about Entrepreneurial mindset | CO1, CO2, CO3 | |
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| 1 | L6 | Entrepreneurial mindset: Creativity (steps to generate creative ideas) | Students would be able to Learn & discuss diferent steps & ideas of Entrepreneurial mindset | CO1, CO2, CO3 | |
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| 1 | L7 | Developing creativity | Students would be able to analyze the concept of Business development | CO1, CO2, CO3 | |
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| 1 | L8 | Innovation | Students would be able to create & establish innovative steps for Entrepreneurship | CO1, CO2, CO3 | |
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| 1 | L9 | Economic Entrepreneurship theory | Students would be able to discuss about Entrepreneurship theory | CO1, CO2, CO3 | |
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| 1 | L10 | types of innovation | Students would be able to build innovative media plans | CO1, CO2, CO3 | |
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| 1 | L11 | Entrepreneurial value creation theory | Students would be able to discuss about creation theory | CO1, CO2, CO3 | |
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| 1 | L12 | Sociological Entrepreneurship theory | Students would be able to understand Sociological Entrepreneurship theory | CO1, CO2, CO3 | |
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| 1 | L13 | Opportunity based Entrepreneurship theory | Students would be able to analyze the Opportunity based Entrepreneurship theory | CO2, CO3 | |
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| 1 | L14 | Resource-based Entrepreneurship theory | Students would be able to discuss about the Resource-based Entrepreneurship theory | CO2, CO3 | |
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| 2 | L15 | Characteristics of a successful entrepreneurs | Students would be able to develop Characteristics of a successful entrepreneurs | CO2, CO3 | |
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| 2 | L16 | [Planning, Proposing and Pitching of Business Plan] | Students would be able to discusss about Business Plan | CO2, CO3, CO4 | |
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| 2 | L17 | Planning | Students would be able to discuss different asppects of planning | CO2, CO3, CO4 | |
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| 2 | L18 | Business idea generation | Students would be able to establish new ideas of business | CO2, CO3, CO4 | |
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| 2 | L19 | SWOT Analysis | Students would be able to understand about SWOT Analysis | CO2, CO3, CO4 | |
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| 2 | L20 | External PEST | Students would be able to develop External PEST | CO2, CO3, CO4 | |
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| 2 | L21 | External PEST :Political, Economic | Students would be able to analyze the impact of Political & Economic expernal PEST | CO2, CO3, CO4 | |
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| 2 | L22 | External PEST :social , technological | Expressing & explore social & technological externnal PEST | CO2, CO3, CO4 | |
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| 2 | L23 | External PEST :legal and environmental | Students would be able to discuss the legal and environmental PEST | CO2, CO3, CO4 | |
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| 2 | L24 | Business Plan | Students would be able to learn & identify the Business Plan | CO2, CO3, CO4 | |
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| 2 | L25 | Parts of a business plan | Students would be able to understand the different parts of business plan | CO2, CO3, CO4 | |
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| 2 | L26 | Proposing a business plan | Students would be able to interpret Proposing a business plan | CO2, CO3, CO4 | |
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| 2 | L27 | Drafting a business plan | Students would be able to use the knowledge of building consennsus in the professional workplace. | CO2, CO3, CO4 | |
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| 2 | L28 | Pitching of a business plan | Students would be able to detect the Pitching of a business plan | CO2, CO3, CO4 | |
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| 3 | L29 | Approaching investors, Angel investors | Students would be able to define & develop the investors approaches | CO2, CO3, CO4 | |
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| 3 | L30 | Venture capitalist firms, Crowd funding, incubators and accelerators | Students would be able to use the knowledge of Venture capitalist firms, Crowd funding, incubators and accelerators | CO2, CO3, CO4 | |
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| 3 | L31 | Entrepreneurship supports | Students would be able to Understand the concept of Entrepreneurship supports | CO1, CO2, CO3, CO4 | |
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| 3 | L32 | Entrepreneurial Development Programmes (EDP) | Students would be able to excute their EDP | CO1, CO2, CO3, CO4 | |
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| 3 | L33 | Role of Government in Organising EDPs | Students would be able to understand the Role of Government in Organising EDPs | CO1, CO2, CO3, CO4 | |
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| 3 | L34 | Institutions supporting small business enterprises | Students would be able to reenact the small business enterprises | CO1, CO2, CO3, CO4 | |
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| 3 | L35 | Central & state level | Students would be able to interpret the central & state level business enterprises | CO1, CO2, CO3, CO4 | |
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| 3 | L36 | Entrepreneurial opportunities in media | Students would be able to develop Entrepreneurial opportunities in media | CO1, CO2, CO3, CO4 | |
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| 3 | L37 | Entrepreneurship Accelerates Economic Growth | Students would be able to explain the role of Entrepreneurship | CO3, CO4 | |
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| 3 | L38 | Characteristics of successful entrepreneurs | Students would be able to show the characteristics of successful entrepreneurs | CO3, CO4 | |
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| 3 | L39 | Entrepreneurial Mindset | Students would be able to explore the importance of Entrepreneurial Mindset | CO3, CO4 | |
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| 3 | L40 | Entrepreneur Support Model | Students would be able to discribe various Entrepreneur Support Model | CO3, CO4 | |
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| 3 | L41 | Market Intermediary Model | Students would be able to discuss about the Market Intermediary Model | CO3, CO4 | |
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| 3 | L42 | Employment Model | Students would be able to define various strategy of Employment Model | CO2, CO3 | |
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| 4 | L43 | Fee-for-Service Model | Students would be able to identify the various Fee-for-Service Model | CO3, CO4 | |
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| 4 | L44 | Low-Income Client as Market Model | Students would be able to reenact to Market Model | CO3, CO4 | |
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| 4 | L45 | Cooperative Model | Students would be able to undestand about disinformation Cooperative Model | CO3, CO4 | |
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| 4 | L46 | Practical Application | Students would be able to understand about Practical Application | CO2, CO3, CO4 | |
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| 4 | L47 | Presenting a media business plan | Students would be able to understand about media business plan | CO2, CO3, CO4 | |
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| 4 | L48 | Presentation on Startup India | Students would be able discribe about the Startup India | CO2, CO3, CO4 | |
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| 4 | L49 | Other government policy on entrepreneurship | Students would be able to develop the policy on entrepreneurship | CO2, CO3, CO4 | |
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| 4 | L50 | Case study discussion and presentation on Indian media entrepreneurs | Students would be able to understand about happiness & prosperity | CO2, CO3, CO4 | |
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| 4 | L51 | Role of entrepreneurs in economic growth | Students would be able to understand the Role of entrepreneurs in economic growth | CO2, CO3, CO4 | |
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| 4 | L52 | Write a business plan for a media company | Students would be able to & Write & analyse a business plan for a media company | CO2, CO3, CO4 | |
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| 4 | L53 | Presentation of business plan | Students would be able to create Presentation of business plan | CO2, CO3, CO4 | |
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| 4 | L54 | Elements of business plan | Students would be able to design the Elements of business plan | CO2, CO3, CO4 | |
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| 4 | L55 | Media startups in India | Students would be able to explain about Media startups in India | CO2, CO3, CO4 | |
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| 4 | L56 | Case study and case presentation | Students would be able to discuss about Case study and case presentation | CO2, CO3, CO4 | |
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| 4 | L57 | Purpose of a case presentation | Students would be able to discuss different Purpose of a case presentation | CO2, CO3, CO4 | |
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| 4 | L58 | Case discussion | Students would be able to explore about Case discussion | CO2, CO3, CO4 | |
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| 4 | L59 | Entrepreneurs initiate and sustain | Students would be able to adapt Entrepreneurs initiata and sustain | CO2, CO3, CO4 | |
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| 4 | L60 | Syllabus Revision | Students would be able to build the skills of Entrepreneurial mindset | CO1, CO2, CO3,CO4 | |
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# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.