- Programme Code 24
- Course Code BA JMC-307
- Course Type Elective Courses (Select Any One)
- Programme Bachelor of Arts (Journalism & Mass Communication) BA (JMC)
- Course Name Digtial Media Marketing
- L - T/P - Credits 4 - 0 - 4
- Course Outcome
- CO1 Learners would have an understanding of the basic concepts and theory of Social media & Social Network.
- CO2 Learners would develop the skills required for Branding on Digital media containing skill-sets of SEO,SEM, ZMOT etc.
- CO3 Learners would be having the basic understanding related to Online Entrepreneurship.
- CO4 Learners would be acclimated with the Social Media measurement and Metrics from professional perspective.
- CO5 Learners would be acquainted with the different Case studies related to Digital Media Marketing.
| Unit No. | Lecture No. | Topic | Sessional Outcome | Mapping with CO | ICT Tools / Class Material (PPT ) | First Shift | Second Shift | Guest Lecture | Expert Lecture |
|---|---|---|---|---|---|---|---|---|---|
| 1 | L1 | [Social Media] | Student would be able to understand the Social Media | CO1 |  |  | | | |
| 1 | L2 | Social Media : Brief history | Students would be able to describe the historical background of SM | CO1, CO2 | | | |  | |
| 1 | L3 | Social Media Meaning and definition | Students would be able to explain about SM | CO1 | | | | | |
| 1 | L4 | Social Network: Brief history | Students would be able to discuss the evolution of SN | CO1, CO4 | | | | | |
| 1 | L5 | Social Network: Meaning and definition | Students would be able to understand SN & its impact on digital society | CO1 | | | | | |
| 1 | L6 | Features of Social Media | Students would be able to identify different features of Social Media | CO2 | | | | | |
| 1 | L7 | Features of Social Network | Students would be able to analyze the changes adopted due to SN | CO2,CO4 | | | | | |
| 1 | L8 | Types of Social Networking Sites | Students would be able to create SN sites for development of new society | CO3 | | | | | |
| 1 | L9 | Social Media | Students would be able to understand the SM and its significance | CO4 | | | | | |
| 1 | L10 | Social Media & Issues | Students would be able to interpret SM & its issues | CO2 | | | | | |
| 1 | L11 | Social Consumers | Students would be able to develop a thourough underunderstanding of Social Consumers | CO1,CO3 | | | | | |
| 1 | L12 | Social Media Activist | Students would be able to develop a thourough underunderstanding of Social Consumers | -- | | | | | |
| 1 | L13 | Social Influencers | Students would be able to Manage Social influencer and its importance | CO2 | | | | | |
| 1 | L14 | Recap of Unit-I | Students would be able to understand the various channel for digital platform | CO1, CO2, CO3 | | | | | |
| 2 | L15 | Unit II: [Introduction of Branding on Digital Media] | Students would be able to discuss Digital Media | CO1 | | | | | |
| 2 | L16 | Audience Research | Students would be able to understand Audience Research | CO1 | | | | | |
| 2 | L17 | Audience Engagement | Students would be able to develop the ARE | CO4 | | | | | |
| 2 | L18 | Audience Research and Engagement in Glocal environment | Expressing & explore Glocal environment | CO2, CO4 | | | | | |
| 2 | L19 | Building Brand on Digital Media | Students would be able to identify the digital media brand | CO2,CO3 | | | | | |
| 2 | L20 | Storytelling | Students would be able to design storytelling format | CO2 | | | | | |
| 2 | L21 | User Generated Content | Students would be able to understand the UGC for digital marketing | CO1, CO3 | | | | | |
| 2 | L22 | Digital Media Network | Students would be able to interpret DMN | CO2, CO3 | | | | | |
| 2 | L23 | SEO (Search Engine Optimization) | Students would be able to use the knowledge of SEO in the respective field | CO2, CO4 | | | | | |
| 2 | L24 | SEM | Students would be able to detect the aim of SEM | CO4 | | | | | |
| 2 | L25 | Keywords | Students would be able to define Keywords | CO3 | | | | | |
| 2 | L26 | Viral Marketing | Students would be able to develop the concept of Viral Marketing | CO3 | | | | | |
| 2 | L27 | E-mail Marketing and ZMOT | Students would be able to excute ZMOT and E-mail Marketing | CO2 | | | | | |
| 2 | L28 | Recap of Unit-II | Students would be able to understand all concept of Branding on Digital Media | CO2, CO3 | | | | | |
| 3 | L29 | Unit III: [Introduction of Online Entrepreneurship] | Students would be able to understand about online entrepreneurship | CO4 | | | | | |
| 3 | L30 | E-Commerce | Students would be able to design e-comm application | CO2,CO3 | | | | | |
| 3 | L31 | Start-ups | Students would be able to expalin the Start-ups | CO2 | | | | | |
| 3 | L32 | Ideation | Students would be able to expalin the ideation | CO2 | | | | | |
| 3 | L33 | Plan and Management | Students would be able to show the impact & plan of e-comm | CO4 | | | | | |
| 3 | L34 | Lead Generation | Students would be able to create lead generation | CO1, CO3 | | | | | |
| 3 | L35 | Personal Branding | Students would be able to discribe various channel for social media platform | CO2, CO3 | | | | | |
| 3 | L36 | Building a Multi-platform | Students would be able to understand the various channel for digital platform | CO2, CO3 | | | | | |
| 3 | L37 | Social Media Marketing Strategy | Students would be able to develop various strategy of SMM | CO2, CO3 | | | | | |
| 3 | L38 | Mobile Apps | Students would be able to examine the various M-apps | CO1, CO3 | | | | | |
| 3 | L39 | E-Commerce | Students would be able to reenact to e-comm | CO1, CO3 | | | | | |
| 3 | L40 | M-Commerce | Students would be able to undestand about m-comm | CO2, CO3 | | | | | |
| 3 | L41 | App Monetization | Students would be able to develop monetize App | CO3 | | | | | |
| 3 | L42 | Recap of Unit-III | Students would be able to Understand Online Entrepreneurship | CO1, CO2, CO3 | | | | | |
| 4 | L43 | [ Introduction of Social Media Measurement and Metrics] | Students would be able to highlight the concept of SMM and Matrics | CO1 | | | | | |
| 4 | L44 | Data Mining for Digital Media | Students would be able to design datamining for digital society | CO4 | | | | | |
| 4 | L45 | Google Analytics | Students would be able to develop strategy to google analytics | CO1, CO4 | | | | | |
| 4 | L46 | Website Audience Measurement (WAM) | Students would be able to analyze the impact of WAM | CO1, CO2 | | | | | |
| 4 | L47 | Monetizing Social Media: ROI | Students would be able to understand the frame work of ROI | CO1, CO4 | | | | | |
| 4 | L48 | Role of Social Media in Marketing Research | Students would be able to design the frame work of Marketing Research | CO1, CO3 | | | | | |
| 4 | L49 | Case Studies on Digital Media Marketing | Students would be able to Understand Digital Media Marketing | CO3 | | | | | |
| 4 | L50 | Digital India | Students would be able to explain digital medi | CO2, CO3 | | | | | |
| 4 | L51 | Make in India | Students would be able discuss make in india | CO2, CO3 | | | | | |
| 4 | L52 | Skill India | Students would be able to evaluate & use of Skills India | CO3, CO4 | | | | | |
| 4 | L53 | Start up | Students would be able to adapt Startup India | CO3, CO4 | | | | | |
| 4 | L54 | Stand up in India | Students would be able to build the skills of standup india | CO4 | | | | | |
| 4 | L55 | Examples of Case Studies 1 | Students would be able to evaluate & use of own startup ideas | CO3, CO4 | | | | | |
| 4 | L56 | Examples of Case Studies 2 | Students would be able to evaluate & use of own startup ideas | CO2, CO4 | | | | | |
| 4 | L57 | Examples of Case Studies 3 | Students would be able to evaluate & use of own startup ideas | CO1, CO4 | | | | | |
| 4 | L58 | Examples of Case Studies 4 | Students would be able to evaluate & use of own startup ideas | CO1, CO4 | | | | | |
| 4 | L59 | Recap Unit-IV | Students would be able to Understand Social Media Measurement and Metrics | CO1, CO3,CO4 | | | | | |
| 1, 2, 3, 4 | L60 | Recap All Unit | Students would be able to Understand Digtial Media Marketing | CO1, CO2 | | | | | |
# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.