- Programme Code 024
- Course Code BA JMC-303
- Course Type Core
- Programme Bachelor of Arts (Journalism & Mass Communication) BA (JMC)
- Course Name Media Research
- L – T/P – Credits 4 – 0 – 4
- Course Outcome
- CO1 Student would be able to understand the conceptual knowledge of media research.
- CO2 Students would be able to understand the Communication research and its effective use.
- CO3 Students would be well acquainted with the research methodology.
- CO4 Students will be able to apply the theoretical knowledge of Research.
- CO5 Students will be able to know the ethics in Research.
- CO6 Students would be capable to prepare research paper.
| Unit No. | Lecture No. | Topic | Sessional Outcome | Mapping with CO | ICT Tools / Class Material (PPT ) | First Shift | Second Shift | Guest Lecture | Expert Lecture |
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| 1 | L1 | Research meaning definitions and objectives | Students would be able to understand the basic concept of research and identify Research Problem | CO1 |  |
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| 1 | L2 | Research meaning definitions and objectives 1 | Students would be able to understand the concept and Objecives of research | CO1 | |
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| 1 | L3 | Types of Research | Students would understand the different types of Research | CO1 | |
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| 1 | L4 | Types of Research 1 | Students would understand the different types of Research | CO1 | |
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| 1 | L5 | Types of Research 2 | Students would understand the different types of Research | CO1, CO2 | |
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| 1 | L6 | Types of Research 3 | Students would understand the different types of Research | CO1, CO2 | |
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| 1 | L7 | Approaches to Research: Qualitative and Quantitative | Students would understand the Reserch approach | CO1, CO2 | |
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| 1 | L8 | Approaches to Research: Qualitative and Quantitative 1 | Students would understand the Qualitative Research approach | CO1, CO2 | |
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| 1 | L9 | Approaches to Research: Qualitative and Quantitative 2 | Students would understand the Quantitative Research approach | CO1, CO2 | |
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| 1 | L10 | Media research meaning and scope | Students would learn about the concept of Media Research | CO2 | |
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| 1 | L11 | Media research meaning and scope 1 | Students would learn about the concept of Media Research | CO2 | |
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| 1 | L12 | Approaches to Research: Explorative | Students would understand the Quantitative Research approach | CO1, CO2 | |
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| 1 | L13 | Media research design | Students would learn about the scope of Media Research | CO2 | |
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| 2 | L14 | Survey, Public Opinion S urveys | Students would learn about the different survey tools of media research i.e. Survey andPublic Opinion survey. | CO2 | |
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| 2 | L15 | TRPs | Students would learn about the different survey tools of media research i.e. TRP, to understand public interest | CO2 | |
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| 2 | L16 | TeleWeb Survey | Students would learn about the different survey tools of media research in reference to Readership Survey | CO2 | |
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| 2 | L17 | Readership Survey IRS | Students would learn about the different survey tools of media research in reference to Indian Readership Survey | CO2 | |
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| 2 | L18 | Election Related Survey: Opinion Poll | Students would learn about the different survey tools related to Elections, i.e. Opinion Poll | CO3 | |
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| 2 | L19 | Election Related Survey: Exit poll | Students would learn about the different survey tools related to Elections, i.e. Exit Poll | CO3 | |
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| 2 | L20 | Media Research Agencies: BARC | Students would learn about different Media Research related Agencies and their role i.e. BARC | CO2, CO3 | |
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| 2 | L21 | Media Research Agencies:, ABC | Students would learn about different Media Research related Agencies and their role i.e. ABC | CO2, CO3 | |
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| 2 | L22 | Media Research Agencies:MAP | Students would learn about different Media Research related Agencies and their role i.e. MAP | CO2, CO3 | |
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| 2 | L23 | Media Research Agencies RAM | Students would learn about different Media Research related Agencies and their role i.e. RAM | CO2, CO3 | |
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| 2 | L24 | Media Research Agencies:, ABC | Students would learn about different Media Research related Agencies and their role i.e. ABC | CO2, CO3 | |
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| 2 | L25 | Election Related Survey: Exit poll | Students would learn about the different survey tools related to Elections, i.e. Exit Poll | CO3 | |
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| 2 | L26 | Media Research Agencies: ABC | Students would learn about different Media Research related Agencies and their role i.e. ABC | CO2, CO3 | |
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| 2 | L27 | Media Research Agencies:MAP | Students would learn about different Media Research related Agencies and their role i.e. MAP | CO2, CO3 | |
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| 3 | L28 | Research Design: Meaning and different Types | “Students would be familiarized with the concept of Research Design.” | CO3, CO4 | |
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| 3 | L29 | Research Design: Meaning and different Types 1 | “Students would be familiarized with the types of Research Design.” | CO3, CO4 | |
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| 3 | L30 | Hypotheses / Research Questions | “Students would learn the concept of hypothesis and Research question” | CO3, CO4 | |
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| 3 | L31 | Hypotheses /Research Questions | “Students would learn the formulation of hypothesis and Research question” | CO3, CO4 | |
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| 3 | L32 | Research Methods: Content Analysis | Students would learn the Method of Research i.e. Content Analysis. | CO3, CO4 | |
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| 3 | L33 | Research Methods: Case Study | Students would learn the Method of Research i.e. Case Study. | CO3, CO4 | |
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| 3 | L34 | Sampling Selecting a sample | Students would learn the basic concept of Sampling | CO3, CO4 | |
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| 3 | L35 | Types of sampling: Probability | Students would learn the type Sampling i.e. Probability Sampling | CO3, CO4 | |
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| 3 | L36 | Types of sampling: Probability 1 | Students would learn the differet types of Probability Sampling | CO3, CO4 | |
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| 3 | L37 | Types of sampling: Non – Probability | Students would learn the type Sampling i.e. Non-Probability Sampling | CO3, CO4 | |
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| 3 | L38 | Types of sampling: Non- Probability 1 | Students would learn the differet types of Non-Probability Sampling | CO3, CO4 | |
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| 3 | L39 | Data Collection Tools: Primary and Secondary | Students would learn about the Primary and Secondary sources of Data collection. | CO3, CO4 | |
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| 3 | L40 | Observation, Interview | Students would learn the method of data collection through Observation and Interview. | CO3, CO4 | |
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| 3 | L41 | Questionnaire / Schedule | Students would learn the method of data collection through Questionnaire tool and scheduling. | CO3, CO4 | |
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| 3 | L42 | FGD | Students would learn the method of data collection through Focus Group Discussion. | CO3, CO4 | |
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| 3 | L43 | Types of sampling: Non- Probability 1 | Students would learn the differet types of Non-Probability Sampling | CO3, CO4 | |
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| 3 | L44 | Observation, Interview | Students would learn the method of data collection through Observation and Interview. | CO3, CO4 | |
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| 3 | L45 | Types of sampling: Non- Probability 1 | Students would learn the differet types of Non-Probability Sampling. | CO3, CO4 | |
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| 4 | L46 | Processing of Data: Editing | Students would learn the processing the initial phase of Data processing i.e. Editing. | CO5 | |
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| 4 | L47 | Processing of Data Coding, | Students would learn the processing the next phase of Data processing i.e. Coding. | CO5 | |
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| 4 | L48 | Processing of Data: Tabulation | Students would learn the processing the next phase of Data processing i.e. Tabulation of Data. | CO5 | |
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| 4 | L49 | Measures of Central Tendency: Mean, Median and Mode 1 | Students would learn the measurement method of Quantitative Data | CO5 | |
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| 4 | L50 | Measures of Central Tendency: Mean, Median and Mode 2 | Students would learn the measurement method of Quantitative Data through Mean, Median ad Mode. | CO5 | |
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| 4 | L51 | Analysis and Interpretation of Data | Demonstrate knowledge of research literacy-Analysis and Interpretation of Data | CO5 | |
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| 4 | L52 | Analysis and Interpretation of Data 1 | Students would learn the manner of Analysis and Interpretation of Data. | CO5 | |
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| 4 | L53 | Data: Report Writing/ Abstract/ Proposal/ Synopsis | Students would understand the basic manner of Report Writing/Abstract/Proposal/Synopsis. | CO5, CO6 | |
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| 4 | L54 | Analysis and Interpretation of Data | Demonstrate knowledge of research literacy-Analysis and Interpretation of Data | CO5 | |
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| 4 | L55 | Measures of Central Tendency: Mean, Median and Mode 2 | Students would learn the measurement method of Quantitative Data through Mean, Median ad Mode. | CO5 | |
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| 4 | L56 | Analysis and Interpretation of Data | Demonstrate knowledge of research literacy-Analysis and Interpretation of Data | CO5 | |
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| 4 | L57 | Report Writing/ Abstract/ Proposal/ Synopsis 1 | Students would be able to apply the basic manner of Report Writing/Abstract/Proposal/Synopsis. | CO5, CO6 | |
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| 4 | L58 | Report Writing/ Abstract/ Proposal/ Synopsis 1 | Students would be able to create Research Proposal/Abstract/Synopsis. | CO5, CO6 | |
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| 4 | L59 | Research Praposal | Students would be assigned to write a Research Proposal for Media and Communication Research, they’ll be able to design Research Proposal | CO5, CO6 | |
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| 4 | L60 | Research Proposal sample Presentation | Doubt clearing session related to Research Proposal creation/design. | CO5, CO6 | |
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# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.