- Programme Code 024
- Course Code BA JMC-302
- Course Type Core
- Programme Bachelor of Arts (Journalism & Mass Communication) BA (JMC)
- Course Name Media Management and Entrepreneurship
- L - T/P - Credits 4 - 0 - 4
- Course Outcome
- CO1 Learners would be able to Structure, functioning and ownership patterns of Media Organization.
- CO2 Learners would be acquainted with the mannerism of FDI in Media and entertainment industry.
- CO3 Learners would be able to understand the concept and functioning of Management.
- CO4 Learners would be acquainted with the Establishment and Management of Media organization start-ups.
- CO5 Learners would be able to understand and identify Marketing, Entrepreneurship and Emerging trends of Media from career perspective
| Unit No. | Lecture No. | Topic | Sessional Outcome | Mapping with CO | ICT Tools / Class Material (PPT ) | First Shift | Second Shift | Guest Lecture | Expert Lecture |
|---|---|---|---|---|---|---|---|---|---|
| 1 | L1 | Media Organisation: Meaning | Students would be able to understand the meaning of Media Organisation | CO1, CO2 |  |  | | | |
| 1 | L2 | Media Organisation: Structure-1 | Students would be able to understand the structure of Media Organisation | CO1, CO2 | | | | | |
| 1 | L3 | Media Organisation: Structure-2 | Students would be aware with the structure of Media Organisation | CO1, CO2 | | | | | |
| 1 | L4 | Media Organisation: Importance | Students would be able to understand the Importance of Media Organisation | CO1, CO2, CO3 | | | | | |
| 1 | L5 | Ownership Patterns of Media Organisations-1 | Students would be able to understand the ownership patterns of Media Organisations | CO3 | | | | |  |
| 1 | L6 | Ownership Patterns of Media Organisations-2 | Students would be able to understand the ownership patterns of Media Organisations | CO3 | | | | | |
| 1 | L7 | Cross Media Ownership and Conglomerates-1 | Students would be able to identify different Media Ownership pattarn | CO2, CO3 | | | | | |
| 1 | L8 | Cross Media Ownership and Conglomerates-2 | Students would be able to identify different Media Ownership pattarn | CO2, CO3 | | | | | |
| 1 | L9 | Case Studies of Times Group-1 | Students would be able to analyze the defferent segment of Times Group | CO1, CO2 | | | | | |
| 1 | L10 | Case Studies of Times Group-2 | Students would be able to analyze the defferent segment of Times Group | CO1, CO2 | | | | | |
| 1 | L11 | Case Studies of Reliance Communication-1 | Students would be able to analyze the defferent segment of Reliance Group | CO1, CO2 | | | | | |
| 1 | L12 | Case Studies of Reliance Communication-2 | Students would be able to analyze the defferent segment of Reliance Group | CO1, CO2 | | | | | |
| 2 | L13 | Management: Definition | Students would be able to understand the definition of Management | CO1 | | | | | |
| 2 | L14 | Management: Need and Principles-1 | Students would be able to understand the Need and Principles of Management | CO1 | | | | | |
| 2 | L15 | Management: Need and Principles-2 | Students would be able to understand the Need and Principles of Management | CO1 | | | | | |
| 2 | L16 | FDI in Indian Media-1 | Students would be aware about FDI in Indian Media organization | CO2, CO3 | | | | | |
| 2 | L17 | FDI in Indian Media-2 | Students would be aware about FDI in Indian Media organization | CO2, CO3 | | | | | |
| 2 | L18 | FDI in Indian Entertainment Industry-1 | Students would be aware about FDI in Indian Entertainment Industry | CO2, CO3 | | | | | |
| 2 | L19 | FDI in Indian Entertainment Industry-2 | Students would be aware about FDI in Indian Entertainment Industry | CO2, CO3 | | | | | |
| 2 | L20 | Revision of 1st unit | Students will be able to clear all doubts | CO1, CO3 | | | | | |
| 2 | L21 | Management :Functions-1 | Students would be able to understand the function of Management | CO1, CO3 | | | | | |
| 2 | L22 | Management :Organizing-1 | Students would be able understand the organizing system of an organizations | CO1, CO3 | | | | | |
| 2 | L23 | Management :Organizing-2 | Students would be able understand the organizing system of an organizations | CO1, CO3 | | | | | |
| 2 | L24 | Management :Directing | Students would be able enhance the skill of leading an organization | CO1, CO3 | | | | | |
| 2 | L25 | Management :Staffing | Students would be able enhance the skill of leading an organization | CO1, CO3 | | | | | |
| 2 | L26 | Management :Controlling and Coordination-1 | Students would be able enhance the skill of Coordinating an organizational goal | CO1, CO2, CO3 | | | | | |
| 2 | L27 | Management :Controlling and Coordination-2 | Students would be able enhance the skill of Coordinating an organizational goal | CO1, CO2, CO3 | | | | | |
| 2 | L28 | Management: Responsibility | Students would be able to identify the responsibility of an organisation | CO1, CO3 | | | | | |
| 2 | L29 | Management: Authority and Accountability-1 | Students would be able to undestand the concept of Authority and Accountability | CO1, CO3 | | | | | |
| 2 | L30 | Management: Authority and Accountability-2 | Students would be able toundestand the concept of Authority and Accountability | CO1, CO3 | | | | | |
| 2 | L31 | Leadership: Importance | Students would be able to understand the Leadership Importance | CO1, CO3 | | | | | |
| 2 | L32 | Leadership: Needs and Types-1 | Students would be able to understand Leadership Needs and Type | CO1, CO3 | | | | | |
| 2 | L33 | Leadership: Needs and Types-2 | Students would be able to understand Leadership Needs and Type | CO1, CO3 | | | | | |
| 2 | L34 | Revision of 2nd unit | Students will be able to clear all doubts | -- | | | | | |
| 3 | L35 | Establishing a Media Organization: Steps Involved-1 | Students would be able to understand the stablishment of Media Organization | CO1, CO3 | | | | | |
| 3 | L36 | Establishing a Media Organization: Steps Involved-2 | Students would be able to understand the Leadership Needs and Type | CO1, CO3 | | | | | |
| 3 | L37 | Human Resource Management | Students would be able to understand the meaning of Human Resource Management | CO1, CO3 | | | | | |
| 3 | L38 | Human Resource Management: Roles | Students would be able to understand the Roles of Human Resource Management | CO1, CO3 | | | | | |
| 3 | L39 | Human Resource Management: Responsibilities | Students would be able to understand the meaning of Human Resource Management | CO1, CO3 | | | | | |
| 3 | L40 | Methods of Revenue Generation by Media Organizations | Students would be able to learn various methods of revenue generation | CO1, CO2, CO3 | | | | | |
| 3 | L41 | Methods of Revenue Generation by Media Organizations | Students would be able to learn various methods of revenue generation | CO1, CO2, CO3 | | | | | |
| 3 | L42 | Cost and revenue relationship in media industry-1 | Students would be able to analyze the relationship between Cost and revenue | CO1, CO2, CO3 | | | | | |
| 3 | L43 | Cost and revenue relationship in media industry-2 | Students would be able to analyze the relationship between Cost and revenue | CO1, CO2, CO3 | | | | | |
| 3 | L44 | Marketing Media Products | Students would be learn marketing skill about media products | CO3, CO4 | | | | | |
| 3 | L45 | Revision of 3rd unit | Students will be able to clear all doubts | CO2, CO3 | | | | | |
| 3 | L46 | Media Business | Students would be able to define Media Business | CO2, CO3 | | | | | |
| 3 | L47 | Media Business: Innovation and Entrepreneurship-1 | Students would be able to understand the Importance of Entrepreneurship | CO2, CO3 | | | | | |
| 3 | L48 | Media Business: Innovation and Entrepreneurship-2 | Students would be able to understand the Importance of Entrepreneurship | CO2, CO3 | | | | | |
| 4 | L49 | Media Entrepreneurship | Students would be able to understand the concept of Media Entrepreneurship | CO2, CO3 | | | | | |
| 4 | L50 | Media Entrepreneurship and its Challenges-1 | Students would be able to understand Media Entrepreneurship Challenges | CO2, CO3 | | | | | |
| 4 | L51 | Media Entrepreneurship and its Challenges-2 | Students would be able to identify Media Entrepreneurship Challenges | CO2, CO3 | | | | | |
| 4 | L52 | Emerging Trends in Entertainment Industry-1 | Students would be able to understand the Emerging Trends in Entertainment Industry | CO2, CO3 | | | | | |
| 4 | L53 | Emerging Trends in Entertainment Industry-2 | Students would be able to identify the Emerging Trends in Entertainment Industry | CO2, CO3 | | | | | |
| 4 | L54 | Emerging Trends in Media Industry-1 | Students would be able to understand the Emerging Trends in Media Industry | CO2, CO3 | | | | | |
| 4 | L55 | Emerging Trends in Media Industry-2 | Students would be able to identify the Emerging Trends in Media Industry | CO2, CO3 | | | | | |
| 4 | L56 | Revision of 4th unit | Students will be able to clear all doubts | CO1, CO4 | | | | | |
| 4 | L57 | Revision unit-1 | Students will be able to revise the topic unit 1 | -- | | | | | |
| 4 | L58 | Revision unit-2 | Students will be able to clear all doubts regarding the topic | -- | | | | | |
| 4 | L59 | Revision unit-3 | Students will be able to revise the topic unit 3 | -- | | | | | |
| 4 | L60 | Revision unit-4 | Students will be able to clear all doubts regarding the topic | -- | | | | | |
# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.