- Programme Code 024
- Course Code BA JMC-210
- Course Type Elective Courses (Select any one)
- Programme Bachelor of Arts (Journalism & Mass Communication) BA (JMC)
- Course Name Corporate Communication
- L - T/P - Credits 4 - 0 - 4
- Course Outcome
- CO1 Learners would be able to understand the conceptuality and forms of Corporate domain.
- CO2 Learners would be able to understand the basic concept, structure and functioning of Corporate Communication.
- CO3 Learners would be able to understand and practice Corporate Communication in strategic mannerism.
- CO4 Learners would be able to execute Corporate Communication with the assistance of different Media and Non-media tools.
| Unit No. | Lecture No. | Topic | Sessional Outcome | Mapping with CO | ICT Tools / Class Material (PPT ) | First Shift | Second Shift | Guest Lecture | Expert Lecture |
|---|---|---|---|---|---|---|---|---|---|
| 1 | L1 | Contemporary Corporate Environment: an overview | Studdents would be able to understand Contemporary Corporate Environment: an overview | CO1 |  |  | | | |
| 1 | L2 | Forms of Corporate Constituencies | Students would be able to understand Forms of Corporate Constituencies | CO1 | | | | | |
| 1 | L3 | Forms of Corporate Constituencies | Students would be able to understand different Forms of Corporate Constituencies | CO2 | | | | | |
| 1 | L4 | Brand Identity | Studdents would be able to understand Brand Identity | CO1 | | | | | |
| 1 | L5 | Brand Image | Students would be able to understand Brand Image | CO1, CO2 | | | | |  |
| 1 | L6 | Brand Image | Students would be able to understand Brand Image | CO1, CO2 | | | | | |
| 1 | L7 | Brand Reputation | Students would be able to understand Brand Reputation | CO1, CO3 | | | | | |
| 1 | L8 | Brand Reputation | Students would be able to understand Brand Reputation | CO1, CO3 | | | | | |
| 1 | L9 | Corporate Philanthropy | Students would be able to understand Corporate Philanthropy | CO1, CO2 | | | | | |
| 1 | L10 | Corporate Social Responsibility | Students would be able to understand Corporate Social Responsibility | CO2, CO3 | | | | | |
| 1 | L11 | Corporate Philanthropy | Studdents would be able to learn Corporate Philanthropy | CO2, CO3 | | | | | |
| 1 | L12 | Revision | Students would be able to discuss the topic in unit | CO2, CO3 | | | | | |
| 1 | L13 | Revision | Students would be able to discuss the topic in unit | CO2, CO3 | | | | | |
| 2 | L14 | Corporate Communication: Definition, Concept And Scope | Studdents would be able to understand Corporate Communication: Definition, Concept And Scope | CO1, CO4 | | | | | |
| 2 | L15 | Corporate Communication: Definition, Concept And Scope | Students would be able to understand Corporate Communication: Definition, Concept And Scope | CO1, C04 | | | | | |
| 2 | L16 | Shift from PR to Corporate Communication | Students would be able to understand Shift from PR to Corporate Communication | CO1, CO2 | | | | | |
| 2 | L17 | Shift from PR to Corporate Communication | Students would be able to understand Shift from PR to Corporate Communication | CO1, CO2 | | | | | |
| 2 | L18 | Shift from PR to Corporate Communication | Students would be able to understand Shift from PR to Corporate Communication | CO1, CO2 | | | | | |
| 2 | L19 | Shift from PR to Corporate Communication | Students would be able to understand Shift from PR to Corporate Communication | CO2, CO4 | | | | | |
| 2 | L20 | Structure and forms of Corporate Communication: Management, Marketing, Organizational | Students would be able to learn Structure and forms of Corporate Communication: Management, Marketing, Organizational | CO2, CO4 | | | | | |
| 2 | L21 | Structure and forms of Corporate Communication: Management, Marketing, Organizational | Students would be able to understand Structure and forms of Corporate Communication: Management, Marketing, Organizational | CO2, CO4 | | | | | |
| 2 | L22 | Structure and forms of Corporate Communication: Management, Marketing, Organizational | Students would be able to understand Structure and forms of Corporate Communication: Management, Marketing, Organizational | CO1, CO2, CO4 | | | | | |
| 2 | L23 | Corporate Communication as Branding strategy: Monolithic, Endorsed, Branded | Students would be able to understand Corporate Communication as Branding strategy: Monolithic, Endorsed, Branded | CO1, CO2, CO4 | | | | | |
| 2 | L24 | Corporate Communication as Branding strategy: Monolithic, Endorsed, Branded | Students would be able to understand Corporate Communication as Branding strategy: Monolithic, Endorsed, Branded | -- | | | | | |
| 2 | L25 | Corporate Communication as Branding strategy: Monolithic, Endorsed, Branded | Students would be able to understand Corporate Communication as Branding strategy: Monolithic, Endorsed, Branded | CO2, CO4 | | | | | |
| 2 | L26 | Revision | Students would be able to discuss the topic in unit | CO1, CO4 | | | | | |
| 2 | L27 | Revision | Students would be able to discuss the topic in unit | CO1, CO4 | | | | | |
| 2 | L28 | Developing a Communication Strategy | Students would be able to understand Developing a Communication Strategy | CO1, CO4 | | | | | |
| 2 | L29 | Developing a Communication Strategy | Students would be able to understand Developing a Communication Strategy | CO1, CO4 | | | | | |
| 3 | L30 | Developing a Communication Strategy | Students would be able to understand Developing a Communication Strategy | CO1, CO4 | | | | | |
| 3 | L31 | Perspectives on Organizing Communication: Vertical, Horizontal and Lateral | Students would be able to understand Perspectives on Organizing Communication: Vertical, Horizontal and Lateral | CO1, CO4 | | | | | |
| 3 | L32 | Perspectives on Organizing Communication: Vertical, Horizontal and Lateral | Students would be able to understand Perspectives on Organizing Communication: Vertical, Horizontal and Lateral | CO1, CO4 | | | | | |
| 3 | L33 | Perspectives on Organizing Communication: Vertical, Horizontal and Lateral | Students would be able to understand Perspectives on Organizing Communication: Vertical, Horizontal and Lateral | CO1, CO4 | | | | | |
| 3 | L34 | Perspectives on Organizing Communication: Vertical, Horizontal and Lateral | Students would be able to understand Perspectives on Organizing Communication: Vertical, Horizontal and Lateral | CO1, CO4 | | | | | |
| 3 | L35 | Corporate Identity Audit: Concept And Steps | Students would be able to understand Corporate Identity Audit: Concept And Steps | CO1, CO4 | | | | | |
| 3 | L36 | Corporate Identity Audit: Concept And Steps | Students would be able to understand Corporate Identity Audit: Concept And Steps | CO1, CO4 | | | | | |
| 3 | L37 | Corporate Identity Audit: Concept And Steps | Students would be able to understand Corporate Identity Audit: Concept And Steps | CO1, CO4 | | | | | |
| 3 | L38 | Corporate Advertising: Concept and Functions | Understand the Equipment required for single camera production | CO1, CO4 | | | | | |
| 3 | L39 | Corporate Advertising: Concept and Functions | Students would be able to understandCorporate Advertising: Concept and Functions | CO1, CO4 | | | | | |
| 3 | L40 | Revision | Students would be able to discuss the topic in unit | CO1, CO4 | | | | | |
| 3 | L41 | Revision | Students would be able to discuss the topic in unit | CO1, CO4 | | | | | |
| 3 | L42 | Media Relations: Tools and Techniques, Media Monitoring and Research (Gate keeping research and output analysis) | Students would be able to understand Media Relations: Tools and Techniques, Media Monitoring and Research (Gate keeping research and output analysis) | CO1, CO4 | | | | | |
| 4 | L43 | Media Relations: Tools and Techniques, Media Monitoring and Research (Gate keeping research and output analysis) | Students would be able to understand Media Relations: Tools and Techniques, Media Monitoring and Research (Gate keeping research and output analysis) | CO1, CO4, CO5 | | | | | |
| 4 | L44 | Media Relations: Tools and Techniques, Media Monitoring and Research (Gate keeping research and output analysis) | Students would be able to understand Media Relations: Tools and Techniques, Media Monitoring and Research (Gate keeping research and output analysis) | CO1, CO4, CO5 | | | | | |
| 4 | L45 | Internal & External Communication: Concept and Tools | Students would be able to understand Internal & External Communication: Concept and Tools | CO1, CO4, CO5 | | | | | |
| 4 | L46 | Internal & External Communication: Concept and Tools | Students would be able to understandInternal & External Communication: Concept and Tools | CO1, CO4, CO5 | | | | | |
| 4 | L47 | Internal & External Communication: Concept and Tools | Students would be able to understandInternal & External Communication: Concept and Tools | CO1, CO4, CO5 | | | | | |
| 4 | L48 | Guidelines and Ethics for Corporate Communication | Students would be able to learn Guidelines and Ethics for Corporate Communication | CO1, CO4, CO5 | | | | | |
| 4 | L49 | Guidelines and Ethics for Corporate Communication | Students would be able to understandGuidelines and Ethics for Corporate Communication | CO1, CO4, CO5 | | | | | |
| 4 | L50 | Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | Students would be able to understandCrisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | CO1, CO4, CO5 | | | | | |
| 4 | L51 | Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | Students would be able to understand Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | CO1, CO4, CO5 | | | | | |
| 4 | L52 | Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | Students would be able to understand Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | CO1, CO4, CO5 | | | | | |
| 4 | L53 | Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | Students would be able to understand Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | CO1, CO4, CO5 | | | | | |
| 4 | L54 | Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | Students would be able to understand Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | CO1, CO4, CO5 | | | | | |
| 4 | L55 | Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | Students would be able to understand Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | CO1, CO4, CO5 | | | | | |
| 4 | L56 | Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | Students would be able to understand Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | CO1, CO4, CO5 | | | | | |
| 4 | L57 | Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | Students would be able to understand Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | CO1, CO4, CO5 | | | | | |
| 4 | L58 | Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | Students would be able to understand Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie) | CO1, CO4, CO5 | | | | | |
| 4 | L59 | Revision | Students would be able to discuss the topic in unit | CO1, CO4, CO5 | | | | | |
| 4 | L59 | Revision | Students would be able to discuss the topic in unit | CO1, CO4, CO5 | | | | | |
# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.