- Programme Code 024
- Course Code BA JMC-204
- Course Type Core
- Programme Bachelor of Arts (Journalism & Mass Communication) BA (JMC)
- Course Name Basics of Public Relations
- L - T/P - Credits 4 - 0 - 4
- Course Outcome
- CO1 Learners would be able to understand the basic concept and functioning of Public Relations.
- CO2 Learners would be acclimated with the ethical norms of PRSI and IPRA.
- CO3 Learners would be acclimatized with the Structure and Functioning of PR agency.
- CO4 Learners would be able to understand and perform the roles and responsibilities of PRO in different sector.
- CO5 Learners would be able to understand the concept and classification of Corporate Communication and PR.
- CO6 Learners would be able to understand and conduct the PR campaign.
| Unit No. | Lecture No. | Topic | Sessional Outcome | Mapping with CO | ICT Tools / Class Material (PPT ) | First Shift | Second Shift | Guest Lecture | Expert Lecture |
|---|---|---|---|---|---|---|---|---|---|
| 1 | L1 | Defining Public Relation | Students would be able to define and understand Public relations | CO1 |  |  | |  | |
| 1 | L2 | Defining Public Relations Functions | Students would be able to define Public Relation functions | CO1 | | | | | |
| 1 | L3 | Explaining types of Public in PR | Students would be able to understand the types of Public in PR | CO1 | | | | | |
| 1 | L4 | Explaining types of Public in PR-2 | Students would be able to explain and differentiate the types of Public in PR | CO1 | | | | | |
| 1 | L5 | Evolution of Public Relations | Students would be able to ascertain the evolution of PR in global reference | CO1 | | | | | |
| 1 | L6 | Evolution of Public Relations in India | Students would be able to ascertain the evolution of PR in Indian context | CO1 | | | | | |
| 1 | L7 | Evolution of Public Relations in India-2 | Students would be able to understand and explaing the evolution of PR in Indian context | -- | | | | | |
| 1 | L8 | Scope of PR- Issue management and lobbying | Students would be able to manage issues in PR and understand the concept of Lobbying | CO1 | | | | | |
| 1 | L9 | Scope of PR- Issue management and lobbying-2 | Students would be able to manage issues in PR and understand the concept of Lobbying | CO1 | | | | | |
| 1 | L10 | Scope of PR- CSR Public Opinion | Students would be able to recognize Corporate Social Reponsibilities of an Organization and the mannerism to gather Public opinion | CO1 | | | | | |
| 1 | L11 | Scope of PR- Advertising and propaganda | Students would be able to understand the scope of Advertising and Propaganda in the field of PR | CO1 | | | | | |
| 1 | L12 | Scope of PR- Advertising and propaganda-2 | Students would be able conceptualize and exercise Advertising and Propaganda in the field of PR | CO1 | | | | | |
| 1 | L13 | Scope of PR- Publicity and PR as a Marketing tool | Students would be able to conceptualize Publicity and PR in Marketing industry | CO1 | | | | | |
| 1 | L14 | Ethics inPR PRSI code IPRA1 | Students would be familiarized with the Ethical emergence in PR industry and Related Institutions | CO1 | | | | | |
| 1 | L15 | Ethics inPR PRSI code IPRA2 | Students would be able to perform in ethical manner in PR sector | CO1 | | | | | |
| 1 | L16 | Revision of Unit-1 | Student would be able to summerize the concept and sessions of Unit-1 | CO1 | | | | | |
| 2 | L17 | PR agency: Concept | Students would be able to understand the concept of PR agency | CO2 | | | | | |
| 2 | L18 | PR agency:Structure and Functions1 | Students would be familiarized with the structural form of a PR agency | CO2 | | | | | |
| 2 | L19 | PR agency: Structure and Functions2 | Students would be able to understand the functions of a PR agency | CO2 | | | | | |
| 2 | L20 | Media Relations: Multi-Media Release (press, audio, video and social media) | Students would be able to understand and maintain Media relations through Multi-media releases | CO3 | | | | | |
| 2 | L21 | Media Relations: Multi-Media Release (press, audio, video and social media)-2 | Students would be able to write and maintain Media relations through Multi-media releases | CO3 | | | | | |
| 2 | L22 | Media Relations: Press Conference, Press Kit | Students would be able to understand Press Conference and prepare Press Kit | CO3 | | | | | |
| 2 | L23 | Media Relations: Press Conference, Press Kit-2 | Students would be able to conduct Press Conference and prepare Press Kit | CO3 | | | | | |
| 2 | L24 | Media Relations: Press Briefings and Familiarizing Tours | Students would be able to understand and practice Press briefing and Press tour to familiarize with the media | CO3 | | | | | |
| 2 | L25 | Tools Techniques for Public Relations: House Journal, Bulletin Board | Be familiarized with the Internal Public PR maintanance through different tools i.e. House journal, Bulletin Board | CO3 | | | | | |
| 2 | L26 | Tools Techniques for Public Relations: Visit by Management, Open House | Be familiarized with the Internal Public PR maintanance through Visit by management and Open house | CO3 | | | | | |
| 2 | L27 | Tools Techniques for Public Relations: Annual Reports, Exhibitions | Students would be able to understand and prepare Annual reports | CO3 | | | | | |
| 2 | L28 | Tools Techniques for Public Relations: Annual Reports, Exhibitions-2 | Students would be able to understand and conduct exhibition | CO3 | | | | | |
| 2 | L29 | Use of Digital Media | Be familiarized with the uses of Digital Media | CO4 | | | | | |
| 2 | L30 | Emerging trends in PR | Students would be able to recognize and discover emerging trend in PR Industry | CO4 | | | | | |
| 2 | L31 | Emerging trends in PR-2 | Students would be able to recognize and discover emerging trend in PR Industry | CO4 | | | | | |
| 2 | L32 | Revision of Unit-2 | Student would be able to summerize the concept and sessions of Unit-2 | CO4 | | | | | |
| 3 | L33 | Role of Pubic relations officer | Students would be able to understand the roles played by a PR in an organization | CO1 | | | | | |
| 3 | L34 | Role of Pubic relations officer-2 | Students would be able to implement the roles played by a PR in an organization | CO1 | | | | | |
| 3 | L35 | Responsibilities of PRO | Students would be familiarize with the responsibilities of a PRO | CO1 | | | | | |
| 3 | L36 | Role and Responsibility of PRO-2 | Students would be able to perform the role of PR in Responsible manner | CO1 | | | | | |
| 3 | L37 | PR in Public sector (CSR) | Students would be familiarized with the employ of PR in Public sector | CO5 | | | | | |
| 3 | L38 | PR in Private sector (CSR) | Students would be familiarized with the employ of PR in Private sector | CO5 | | | | | |
| 3 | L39 | Role of PR in Education and Health sector | Students would be able to understand the role of PR in Education and Health sector | CO5 | | | | | |
| 3 | L40 | Role of PR in Education sector-1 | Students would be able to perform the role of PR in Education sector | CO5 | | | | | |
| 3 | L41 | Role of PR in Health sector-2 | Students would be able to perform the role of PR in Health sector | CO5 | | | | | |
| 3 | L42 | Role of PR in Political Parties | Students would be able to understand the pursuit of PR in Political Parties | CO6 | | | | | |
| 3 | L43 | Role of PR in Political Parties-2 | Students would be able to evaluate the pursuit and functioning of PR in Political Parties | CO6 | | | | | |
| 3 | L44 | Role of PR in Election Campaigns | Students would be able to understand the process of conducting Election Campaign | CO6 | | | | | |
| 3 | L45 | Role of PR in Election Campaigns-2 | Students would be able to conduct Election Campaign | CO6 | | | | | |
| 3 | L46 | Revision of Unit-3 | Student would be able to summerize the concept and sessions of Unit-3 | CO5, CO6 | | | | | |
| 4 | L47 | What is Corporate Communications | Be familiarized with the concept of Corporate Communication | CO5 | | | | | |
| 4 | L48 | Evolution of Corporate Communications-1 | Students would be able to ascertain the evolution of Corporate Communication | CO7 | | | | | |
| 4 | L49 | Corporate Communications and Public Relations-1 | Students would be able to understand the concepts of Corporate Communication and PR | CO6 | | | | | |
| 4 | L50 | Corporate Communications and Public Relations-2 | Students would be able to differentiate the concepts of Corporate Communication and PR | CO6 | | | | | |
| 4 | L51 | Defining PR Pitch-1 | Students would be able to understand PR Pitch | CO5 | | | | | |
| 4 | L52 | Defining PR Pitch and Campaign-1 | Be familiarized with the concept of PR Pitch and Campaign | CO5 | | | | | |
| 4 | L53 | Defining PR Pitch and Campaign-2 | Students would be able to practice PR Pitch and steps of Campaign | CO6 | | | | | |
| 4 | L54 | PR campaign: Research, Setting Objectives | Be familiarized with the steps- research and set objectives for a PR Campaign | CO6, CO5 | | | | | |
| 4 | L55 | PR campaign: Research, Setting Objectives-2 | Students would be able to conduct research and set objectives for a PR Campaign | CO6, CO4 | | | | | |
| 4 | L56 | PR campaign: Programme Planning, Budgeting | Students would be able to understand Programme Planning, Budgeting for a PR Campaign | CO6, CO2 | | | | | |
| 4 | L57 | PR campaign: Programme Planning, Budgeting-2 | Students would be able to practice Programme Planning, Budgeting for a PR Campaign | CO6, CO5 | | | | | |
| 4 | L58 | PR campaign: Feedback/Evaluation | Students would be able to understand the process to collect feedback and evaluate a PR Campaign | CO6, CO5 | | | | | |
| 4 | L59 | PR campaign: Feedback/Evaluation | Students would be able to collect feedback and evaluate a PR Campaign | CO6, CO4 | | | | | |
| 4 | L60 | Revision of Unit-4 | Student would be able to summerize the concept and sessions of Unit-4 | CO6, CO3 | | | | | |
# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.