- Programme Code 024
- Course Code BA JMC-202
- Course Type Core
- Programme Bachelor of Arts (Journalism & Mass Communication) BA (JMC)
- Course Name Basics of Advertising
- L - T/P - Credits 4 - 0 - 4
- Course Outcome
- CO1 Learners would be able to understand the basic concept of Advertising.
- CO2 Learners would be acquainted with the concept and significance of different Advertising models.
- CO3 Learners would be acquainted with the significance and functioning of different regulatory bodies of Advertising.
- CO4 Learners would be able to understand and employ Creativity in Advertising.
- CO5 Learners would be acclimated with the structure and functioning of Advertising Agencies.
- CO6Learners would be able to understand and carry out Advertising Campaign.
- CO7Learners would be able to understand the importance and functioning of different Media Measurement tools of Ad Campaign, i.e. IRS, RAM, BARC, WAM etc.
| Unit No. | Lecture No. | Topic | Sessional Outcome | Mapping with CO | ICT Tools / Class Material (PPT ) | First Shift | Second Shift | Guest Lecture | Expert Lecture |
|---|---|---|---|---|---|---|---|---|---|
| 1 | L1 | Definition and concept of advertising | Students would be able to understand the definition and concept of advertising | CO1, CO3 |  |  | | |  |
| 1 | L2 | Functions of advertising | Students would be able to explain the functions of advertising | CO1, CO3 | | | | | |
| 1 | L3 | Models of advertising communication | Students would be able to demonstrate models of advertising communication | CO1, CO2, CO3 | | | | | |
| 1 | L4 | AIDA model of advertising Continue | Students would be able to design AIDA model of advertising | CO1, CO2, CO3 | | | | | |
| 1 | L5 | AIDA model of advertising | Students would be able to design AIDA model of advertising | CO1, CO2, CO3 | | | | | |
| 1 | L6 | DAGMAR model of advertising Continue | Students would be able to develop DAGMAR model of advertising | CO1, CO2, CO3 | | | | | |
| 1 | L7 | DAGMAR model of advertising | Students would be able to develop DAGMAR model of advertising | CO1, CO2, CO3 | | | | | |
| 1 | L8 | Maslow’s Hierarchy Model Continue | Students would be able to examine Maslow's Hierarchy model | CO1, CO2, CO3 | | | | | |
| 1 | L9 | Maslow’s Hierarchy Model | Students would be able to examine Maslow's Hierarchy model | CO1, CO2, CO3 | | | | | |
| 1 | L10 | Classification of advertising - Targeting audienc | Students would be able to classify target audience for advertising | CO1, CO2, CO3, CO4 | | | | | |
| 1 | L11 | Classification of advertising - Geographical area | Students would be able to classify geographical area for advertising | CO1, CO2, CO3, CO4 | | | | | |
| 1 | L12 | Classification of advertising - Medium | Students would be able to categorize medium for advertising | CO1, CO2, CO3, CO4 | | | | | |
| 1 | L13 | Classification of advertising - Purpose | Students would be able to identify the purpose of advertising | CO1, CO2, CO3, CO4 | | | | | |
| 1 | L14 | Ethical and Regulatory Aspects of Advertising | Students would be able to understand the ethical and regulatory aspects of advertising | CO1, CO2 | | | | | |
| 1 | L15 | Ethical and Regulatory Aspects of Advertising: ASCI & AAAI Code | Students would be able to understand the ethical and regulatory aspects of advertising | CO1, CO2 | | | | | |
| 2 | L16 | Creativity in advertising | Students would be able to apply creativity in advertising | CO1, CO3 | | | | | |
| 2 | L17 | Creativity in advertising | Students would be able to apply creativity in advertising | CO1, CO3 | | | | | |
| 2 | L18 | Concept and importance of advertising | Students would be able to describe concept and importance of advertising | CO1, CO3 | | | | | |
| 2 | L19 | Concept and importance of advertising | Students would be able to describe concept and importance of advertising | CO1, CO3 | | | | | |
| 2 | L20 | Concept and importance of advertising | Students would be able to describe concept and importance of advertising | CO1, CO3 | | | | | |
| 2 | L21 | Elements of advertisement - copy | Students would be able to develop copy for advertisement | CO1, CO3 | | | | | |
| 2 | L22 | Elements of advertisement - slogan | Students would be able to develop slogan for advertisement | CO1, CO3 | | | | | |
| 2 | L23 | Elements of advertisement - Audio | Students would be able to integrate audio elements in advertisement | CO1, CO3 | | | | | |
| 2 | L24 | Tutorial class | Students would be able to understand the concepts | CO1, CO2, CO3, CO4 | | | | | |
| 2 | L25 | Elements of advertisement - Visual | Students would be able to integrate visual elements in advertisement | CO1, CO3 | | | | | |
| 2 | L26 | Concept of brand - segmentation | Students would be able to illustrate brand - Segmentation | CO3, CO4 | | | | | |
| 2 | L27 | Concept of brand - Targeting | Students would be able to illustrate brand - targeting | CO3, CO4 | | | | | |
| 2 | L28 | Concept of brand - Positioning | Students would be able to determine brand - positioning | CO3, CO4 | | | | | |
| 2 | L29 | Unit-1 & 2 Revision | -- | CO1, CO2, CO5 | | | | | |
| 2 | L30 | Unit-1 & 2 Revision | Students would able to thorough understand about Unit-2 | -- | | | | | |
| 3 | L31 | Advertising appeals | Students would be able to create advertising appeals | CO3 | | | | | |
| 3 | L32 | Ad agency - concept | Students would be able to define ad agency | CO2, CO3 | | | | | |
| 3 | L33 | Ad agency - Types | Students would be able to classify ad agency | CO2, CO3 | | | | | |
| 3 | L34 | Advertising agency - functions | Students would be able to discuss the functions of advertising agency | CO2, CO3 | | | | | |
| 3 | L34 | Various departments of advertising agency | Students would be able to analyze various departments of advertising agency | CO2, CO3 | | | | | |
| 3 | L36 | Various departments of advertising agency | Students would be able to analyze various departments of advertising agency | CO2, CO3 | | | | | |
| 3 | L37 | Structure of advertising agency | Students would be able to outline structure of advertising agency | CO2, CO3 | | | | | |
| 3 | L38 | Structure of advertising agency | Students would be able to outline structure of advertising agency | CO2, CO3 | | | | | |
| 3 | L39 | Hierarchy of an advertising agency | Students would be able to explain hierarchy of an advertising agency | CO2, CO3 | | | | | |
| 3 | L40 | Hierarchy of an advertising agency | Students would be able to explain hierarchy of an advertising agency | CO2, CO3 | | | | | |
| 3 | L41 | Planning in advertising | Students would be able to design planning in advertising | CO3 | | | | | |
| 3 | L42 | Pitching in advertising | Students would be able to show pitching in advertising | CO3 | | | | | |
| 4 | L43 | Role of DAVP | Students would be able to understand the role of DAVP | CO1 | | | | | |
| 4 | L44 | Functions of DAVP | Students would be able to describe the functions of DAVP | CO1 | | | | | |
| 4 | L45 | Tutorial class | Students would be able to understand the concepts | CO1, CO2, CO3, CO4 | | | | | |
| 4 | L46 | Media planning in ad campaigns | Students would be able to develop media planning in ad campaigns | CO4 | | | | | |
| 4 | L47 | Scheduling in ad campaign | Students would be able to formulate scheduling in ad campaign | CO4 | | | | | |
| 4 | L48 | Uses and importance of media measurement tools | Students would be able to discuss the uses and importance of media measurement tools-IRS | CO2 | | | | | |
| 4 | L49 | Uses and importance of media measurement tools- IRS | Students would be able to discuss the uses and importance of media measurement tools-IRS | CO2 | | | | | |
| 4 | L50 | Uses and importance of media measurement tools- RAM | Students would be able to discuss the uses and importance of media measurement tools-RAM | CO2 | | | | | |
| 4 | L51 | BARC | Students would be able to define BARC | CO2 | | | | | |
| 4 | L52 | WAM | Students would be able to define WAM | CO2 | | | | | |
| 4 | L53 | Budgeting process of advertising | Students would be able to examine the budgeting process of advertising | CO1, CO3, CO4 | | | | | |
| 4 | L54 | Budgeting process of advertising | Students would be able to examine the budgeting process of advertising | CO1, CO3, CO4 | | | | | |
| 4 | L55 | Factors affecting budgeting process | Students would be able to analyze the factors affecting budgeting process | CO1, CO3, CO4 | | | | | |
| 4 | L56 | Advertising campaign - Definition | Students would be able to understand advertising campaign | CO4 | | | | | |
| 4 | L57 | Concept of advertising campaign | Students would be able to create an advertising campaign | CO4 | | | | | |
| 4 | L58 | Stages of product life cycle | Students would be able to illustrate stages of product life cycle | CO3, CO4 | | | | | |
| 4 | L59 | Unit-3 & 4 Revision | Students would able to thorough understand about Unit-3 | -- | | | | | |
| 4 | L60 | Unit-3 & 4 Revision | Students would able to thorough understand about Unit-4 | -- | | | | | |
# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.