BAJMC 201 Course Plan
- Programme Code 024
- Course Code BA JMC-201
- Course Type Core
- Programme Bachelor of Arts (Journalism & Mass Communication)
- Course Name Development Communication
- L - T/P - Credits 4 - 0 - 4
- Course Outcome
- CO1 Learners would have the basic understanding of Development Communication along with the Economic and Social Indicators, and approaches.
- CO2 Learners would be able to analyze & evaluate the models and paradigms of Development Communication
- CO3 Learners would be able to classify and employ the role of Mass Media, NGO and Cyber Media in Development.
- CO4 Learners would be able to cultivate the social marketing strategy & inferences for development.
- CO5 Learners would be able to create Campaigns on Societal Development.
| Unit No. | Lecture No. | Topic | Sessional Outcome | Mapping with CO | ICT Tools / Class Material (PPT ) | First Shift | Second Shift | Guest Lecture | Expert Lecture |
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| 1 | L1 | Definition of Development Communication | Students would be able to understand the concept of Development Communication | CO1 |  |
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| 1 | L2 | Concept of Development Communication | Students would be able to understand the concept of Development Communication | CO1 |  |
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| 1 | L3 | Indicators of Development Communication | Students would be able to understand the indicators of Development Communication | CO1 | |
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| 1 | L4 | Communication as an Indicator of Development | Students would be able to understand the Indicators of Development Communication | CO2 | |
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| 1 | L5 | Role of ICT | Students would be able to understand Communication as an Indicator of Development | CO1 | |
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| 1 | L6 | Development Indicators Social and Economic | Students would be able to understand the Role of ICT | CO1,CO2 | |
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| 1 | L7 | GDP Human Development Index | Students would be able to remember the Social and Economic Indicators of Development | CO1,CO3 | |
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| 1 | L8 | GNP Human Development Index | Students would be able to remember the Social and Economic Indicators of Development | CO1,CO3 | |
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| 1 | L9 | Happiness Index | Students would be able to understand GDP/GNP Human Development Index | CO1,CO2 | |
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| 1 | L10 | Human Rights as an Indicator | Students would be able to understand Happiness Index | CO2,CO3 | |
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| 1 | L11 | Approaches to Development Communication | Students would be able to remember Human Rights as an Indicator | CO2,CO3 | |
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| 1 | L12 | Development Communication Diffusion of Innovation | Students would be able to remember Human Rights as an Indicator | CO2,CO3 | |
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| 1 | L13 | Approaches to Development Communication Magic Multiplier | Students would be able to remember Approaches to Development Communication Diffusion of Innovation | CO1,CO4 | |
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| 1 | L14 | Communication and Social Change Gandhian Perspective | Students would be able to remember Approaches to Development Communication Diffusion of Innovation | CO1,C04 | |
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| 1 | L15 | Panchayati Raj | Students would be able to understand Communication and Social Change Gandhian Perspective | CO1, CO2 | |
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| 1 | L16 | Case Studies Kheda | Students would be able to understand Panchayati Raj | CO2,CO4 | |
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| 1 | L17 | Case Studies SITE | Students would be able to understand Kheda | CO2,CO4 | |
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| 1 | L18 | Water Harvesting Management | Students would be able to understand SITE | CO2,CO4 | |
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| 1 | L19 | MNREGA | Students would be able to remember Water Harvesting Management | CO1,CO2,CO4 | |
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| 1 | L20 | NRHM | Students would be able to remember Water Harvesting Management | CO1,CO2,CO4 | |
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| 1 | L21 | Tutorials | Students would be able to understand MNREGA | CO1,CO2,CO4 | |
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| 1 | L22 | Sustainable Development Goals | Students willd be awere | CO1,CO2,CO4 | |
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| 2 | L23 | Linear Models: Rostows Demographic(Stages of Growth) | Revision | -- | |
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| 2 | L24 | Linear Models:Transmission | Students would be able to remember Linear Models: Rostows Demographic(Stages of Growth) | CO1,CO4 | |
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| 2 | L25 | Non-Linear: World System Theory | Students would be able to remember Linear Models: Transmissions | CO1,CO4 | |
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| 2 | L26 | Non Linear Model: Noe Marxist Theory | Students would be able to remember Non-Linear: World System Theory | CO1,CO4 | |
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| 2 | L27 | Changing Paradigms of Development | Students would be able to remember Non Linear Model: Non Marxist Theory | CO1,CO4 | |
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| 2 | L28 | Alternative Paradigm Participatory | Students would be able to understand Changing Paradigms of Development | CO1,CO4 | |
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| 2 | L29 | Non-Linear: World System Theory | Students would be able to understand Alternative Paradigm Participatory | CO1,CO4 | |
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| 2 | L30 | Alternative Paradigms: Participatory | Students would be able to understand Non-Linear: World System Theory | CO1,CO4 | |
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| 2 | L31 | Alternative Paradigms: Participatory, Think local/Act global | Students would be able to understand Non-Linear: World System Theory | CO1,CO4 | |
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| 2 | L32 | Alternative Paradigms: Think Global ActLocal | Students would be able to remember Alternative Paradigms: Participatory, Think local/Act global | CO1,CO4 | |
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| 2 | L33 | Tutorial | Students would be able to understand Alternative Paradigms: Think Global ActLocal | CO1,CO4 | |
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| 2 | L34 | Revision | Doubt clearing session | -- | |
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| 3 | L35 | Role and Performance of Mass Media in Development | Students would be able to analyze Role and Performance of Mass Media in Development | CO1,CO4 | |
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| 3 | L36 | Development Support Communications | Students would be able to analyze Role and Performance of Mass Media in Development | CO1,CO4 | |
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| 3 | L37 | Development Support Communications:Social Audit | Students would be able to analyze Role and Performance of Mass Media in Development | CO1,CO4 | |
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| 3 | L38 | Development Support Communications:Grass-root Acti vism | Students would be able to understand Development Support Communications:Social Audit | CO1,CO4 | |
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| 3 | L39 | Development Support Communications: Whistle blowers | Students would be able to analyze Development Support Communications:Grass-root Acti vism | CO1,CO4,CO5 | |
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| 3 | L40 | Role of NGOs in Development | Students would be able to understand Development Support Communications: Whistle blowers | CO1,CO4,CO5 | |
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| 3 | L41 | Role of NGOs in Development | Students would be able to remember Role of NGOs in Development | CO1,CO4,CO5 | |
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| 3 | L42 | Cyber media and Development | Students would be able to remember Role of NGOs in Development | CO1,CO4,CO5 | |
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| 3 | L43 | Cyber media and Development: E-Governance | Students would be able to remember Role of NGOs in Development | CO1,CO4,CO5 | |
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| 3 | L44 | Cyber media and Development: digital democracy e-chaupal | Students would be able to understand Cyber media and Development: egovernance | CO1,CO4,CO5 | |
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| 3 | L45 | Tutorials | Students would be able to understand Cyber media and Development: digital democracy e-chaupal | CO1,CO4,CO5 | |
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| 3 | L46 | Revision | Doubt clearing session | CO1,CO4,CO5 | |
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| 4 | L47 | Social Marketing and Development: An Overview | Students would be able to understand Social Marketing and Development: An Overview | CO1,CO4,CO5 | |
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| 4 | L48 | Social Marketing and Development: An Overview | Students would be able to understand Social Marketing and Development: An Overview | CO1,CO4,CO5 | |
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| 4 | L49 | Corporate Social Responsibility: Case studies in India | Students would be able to remember Corporate Social Responsibility: Case studies in India | CO1,CO4,CO5 | |
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| 4 | L50 | Corporate Social Responsibility: Case studies in India | Students would be able to remember Corporate Social Responsibility: Case studies in India | CO1,CO4,CO5 | |
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| 4 | L51 | Social change Campaign in India (Case studies) | Students would be able to remember Social change Campaign in India (Case studies) | CO1,CO4,CO5 | |
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| 4 | L52 | Social change Campaign in India (Case studies) | Students would be able to remember Social change Campaign in India (Case studies) | CO1,CO4,CO5 | |
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| 4 | L53 | Development of Social Media Marketing Campaign | Students would be able to create Social Media Marketing Campaign | CO1,CO4,CO5 | |
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| 4 | L54 | Development of Social Media Marketing Campaign | Students would be able to create Social Media Marketing Campaign | CO1,CO4,CO5 | |
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| 4 | L55 | -- | -- | -- | -- | -- | -- | ||
| 4 | L56 | Development of social media marketing campaign | Doubt clearing session | CO1,CO4,CO5 | |
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| 4 | L57 | Tutorials | Doubt clearing session | CO1,CO4,CO5 | |
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| 4 | L58 | Recap of Unit-1 | Doubt clearing session | CO1 CO2, CO4, CO5 | |
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| 4 | L59 | Recap of Unit-2 | Doubt clearing session | CO1, CO3, CO5 | |
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| 4 | L60 | Recap of Unit-2 | Doubt clearing session | CO1, CO4, CO5 | |
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# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.