- Programme Code 024
- Course Code BA JMC-101
- Course TypeCore
- Programme Bachelor of Arts (Journalism & Mass Communication) BA (JMC)
- Course Name Communication: Concepts & Processes
- L - T/P - Credits 4 - 0 - 4
- Course Outcome
- CO1 Understand the different aspects of communication and appreciate the role of body language and voice tone in effective communication.
- CO2 To Student would be acclimatized with the different forms of mass communication and Mass media activism.
- CO3 To Students would be able to analyze & evaluate the various communication Models & Theories and their relevance.
- CO4 Students would be able to identify & evaluate the emerging trends in Communication & Mass Communication.
- CO5 Ability to apply & evaluate the communication theories into practice.
- Tecniatv Playlist linkhttps://www.youtube.com/playlist?list=PLxgxc3YLYEqMr- qun8qjrN_e3Fn2hoGGA
| Unit No. | Lecture No. | Topic | Sessional Outcome | Mapping with CO | ICT Tools / Class Material (PPT ) | First Shift | Second Shift | Guest Lecture | Expert Lecture |
|---|---|---|---|---|---|---|---|---|---|
| 1 | L1 | Introduction to communication | Students would be able to understand the concept of communication | CO1 |  |  |  | | |
| 1 | L2 | Communication : Concept and definition | Students would be able to understand the concept of communication | CO1 | | | | | |
| 1 | L3 | Communication : Elements and Process of communication | Students would be able to identify the elemnts and process of communication | CO1 | | | | | |
| 1 | L4 | Communication : Definition of communication & Elements and Process of communication | Students would be able to identify the elemnts and process of communication | CO1 | | | | | |
| 1 | L5 | Types of communication Part-1 | Student would be able to compare the different types of communication | CO1 | | | | | |
| 1 | L6 | Types of communication Part-2 | Student would be able to compare the different types of communication | CO1 | | | | | |
| 1 | L7 | Barriers to communication | Student would be able to understand and develop the skills related to Barriers to Communication | CO1 | | | | | |
| 1 | L8 | Multiple aspects related to barriers to communication | Student would be able to understand and develop the skills related to Barriers to Communication | CO1 | | | | | |
| 1 | L9 | 7Cs of communication | Student would be able to understand the 7Cs of Communication | CO1 | | | | | |
| 1 | L10 | Importance of 7Cs of communication | Student would be able to understand the 7Cs of Communication | CO1 | | | | | |
| 1 | L11 | Case study related to barriers of communication | Students would be able to analyze barriers of communication | CO2 | | | | | |
| 1 | L12 | Case Study related to 7Cs of communication | Students would be able to analyze 7Cs of communication | CO3 | | | | | |
| 2 | L13 | Meaning of Mass Communication | Student would be able to understand Meaning of Mass Communication | CO2 | | | | | |
| 2 | L14 | Process of Mass Communication | Student would be able to identify the process of Mass Communication | CO2 | | | | | |
| 2 | L15 | Process of Mass Communication | Student would apply the process of Mass Communication in current scenario | CO2 | | | | | |
| 2 | L16 | Elements of Mass Communication | Student would understand and apply the elements of Mass Communication | CO2 | | | | | |
| 2 | L17 | Characteristics of Mass Communication | Student would remember characteristics of Mass Communication | CO2 | | | | | |
| 2 | L18 | Functions of Mass Communication | Student would be able to compare different functions of Mass Communication | CO2 | | | | | |
| 2 | L19 | Functions of Mass Communication | Student would be able to compare different functions of Mass Communication | CO2 | | | | | |
| 2 | L20 | Means of Mass Communication | Student would understand the means of Mass Communication | CO2 | | | | | |
| 2 | L21 | Folk and traditional media | Student would be able to compare the different types of mass communication in respect to folk media, traditional media and new media. | CO2, CO3 | | | | | |
| 2 | L22 | Role of New Media in contemporary communication | Student would analyze role of New Media in contemporary communication | CO2, CO3 | | | | | |
| 2 | L23 | Mass Media Activism | Student would analyze Mass Media Activism | CO2, CO3 | | | | | |
| 2 | L24 | Case Study - Mass Media Activism | Student would analyze Mass Media Activism | CO2, CO3 | | | | | |
| 3 | L25 | Models of communication | Student would be able to understand the Models of Communication | CO3 | | | | | |
| 3 | L26 | Scope of communication models | Student would be able to understand scope of Communication | CO3 | | | | | |
| 3 | L27 | Purpose of communication models | Student would be able to understand the purpose of communication models | CO3 | | | | | |
| 3 | L28 | Aristotles classical model of communication | Student would analyze Aristotles classical model of communication | CO3 | | | | | |
| 3 | L29 | Case Study - Aristotles classical model of communication | Student would analyze Aristotles classical model of communication | CO4 | | | | | |
| 3 | L30 | Shannon and Weavers Mathematical model of communication | Student would be able to anaylzes the Shannon and Weavers Mathematical model of communication | CO3 | | | | | |
| 3 | L31 | Case Study - Shannon and Weavers Mathematical model of communication | Student would be able to anaylzes the Shannon and Weavers Mathematical model of communication | CO4 | | | | | |
| 3 | L32 | Wilbur Schramms model of commmunication | Student would be able to analyzes and evaluate the Wilbur Schramms model of commmunication | CO3 | | | | | |
| 3 | L33 | Case Study - Wilbur Schramms model of communication | Student would be able to analyzes and evaluate the Wilbur Schramms model of commmunication | CO4 | | | | | |
| 3 | L34 | Laswells model of communication | Student would be able to analyzes and evaluate the Laswells model of commmunication | CO3 | | | | | |
| 3 | L35 | Case Study - Laswells model of communication | Student would be able to analyzes and evaluate the Laswells model of commmunication | CO4 | | | | | |
| 3 | L36 | Newcombs model of communication | Student would able to analyzes and evaluate the newcombs model with current scenario | CO3 | | | | | |
| 3 | L37 | Case Study - Newcombs model of communication | Student would able to analyzes and evaluate the newcombs model with current scenario | CO4 | | | | | |
| 3 | L38 | Westley-Mcleans models of communication | Student would analysis the Westley-Mcleans models with present media. | CO3 | | | | | |
| 3 | L39 | Case Study - Westley-Mcleans models of communication | Student would analysis the Westley-Mcleans models with present media. | CO4 | | | | | |
| 3 | L40 | George Gerbeners model of communication | Student would be able to analysis the application of George Gerbeners model of communication | CO3 | | | | | |
| 3 | L41 | Case Study - George Gerbeners model of communication | Student would be able to analysis the application of George Gerbeners model of communication | CO4 | | | | | |
| 3 | L42 | Mccombs and Shaws model of communication | Student would be able to analysis the Mccombs and Shaws model of communication | CO3, CO4 | | | | | |
| 3 | L43 | Agenda Setting model of communication | Student would explain the functions of Agenda Setting model of communication | CO3, CO4 | | | | | |
| 3 | L44 | Application of Agenda Setting model of communication | Student would be able to develop agenda while working in media | CO3, CO5 | | | | | |
| 3 | L45 | Spiral of silence model of communication | Student would be able to analysis the role of Spiral of silence model of communication in media | CO3, CO4 | | | | | |
| 3 | L46 | Case Study - Spiral of silence model of communication | Student would be able to analysis the role of Spiral of silence model of communication in media | CO3, CO5 | | | | | |
| 3 | L47 | Relevance of communication models | Student would be able to analyze Relevance of communication models | CO3, CO4 | | | | | |
| 4 | L48 | Bullet theories of communication 1 | Student would be able to analysis the effect of Bullet theories communication in society | CO3, CO4 | | | | | |
| 4 | L49 | Bullet theories of communication 2 | Student would able to apply the bullet theories of communication 2 in society | CO3, CO4 | | | | | |
| 4 | L50 | Cognitive dissonance theory of communication | Student would understand and remember Cognitive dissonance theory of communication | CO3, CO4 | | | | | |
| 4 | L51 | Uses and gratification theory of communication | Student would be able to analysis the Uses and gratification theory of communication | CO3, CO4 | | | | | |
| 4 | L52 | Cultivation theory of communication | Student would be able to understand the Cultivation theory of communication | CO3, CO4 | | | | | |
| 4 | L53 | Case study - Cultivation theory of communication | Student would be able to understand the Cultivation theory of communication | CO3, CO5 | | | | | |
| 4 | L54 | Aurhoritarian theory | Student would be able to understand and remember Authoritarian theory | CO3, CO4 | | | | | |
| 4 | L55 | Libertarian theory | Student would be able to understand and remember Libertarian thoery | CO3, CO4 | | | | | |
| 4 | L56 | Soviet - Communist theory | Students would be able to understand Soviet-Communist theory | CO3, CO4 | | | | | |
| 4 | L57 | Social Responsibility theory | Student would be able to analysis the various usages of models and theories of communication | CO3, CO4 | | | | | |
| 4 | L58 | Case study - Social Responsibility theory | Student would be able to analysis the various usages of models and theories of communication | CO3, CO5 | | | | | |
| 4 | L59 | Developmental theory | Student would be able to analysis the various usages of models and theories of communication | CO3, CO4 | | | | | |
| 4 | L60 | Democratic Participation theory | Student would analysis the various usages of models and theories of communication | CO3, CO4 | | | | | |
# As per Scheme & Syllabus Of Guru Gobind Singh Indraprastha University, New Delhi 2022-23 Onwards.