| Lecture Series |
Description |
Lecture By |
| Lecture 1 |
Meaning, scope and importance of internet marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 2 |
Application of internet marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 3 |
Internet versus traditional marketing communication: the internet micro-environment |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 4 |
Business to Consumer and Business to Business Internet Marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 5 |
E-Marketing Research |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 6 |
Internet marketing strategy |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 7 |
The Marketing Mix in an online context: Product, Price, Distribution |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 8 |
The Marketing Mix in an online context:Promotion, People, Process and Physical Evidence |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 9 |
Managing the Online Customer Experience |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 10 |
Planning website design, Understanding site user requirement |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 11 |
site design and structure, developing and testing content |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 12 |
Service quality |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 13 |
Integrated Internet Marketing Communications (IIMC) |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 14 |
Objectives and Measurement of Interactive marketing communication |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 15 |
Online Promotion Techniques- Search Engine Optimization (SEO), Search Engine Marketing (SEM) |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 16 |
Online PR, Interactive Advertising, Online Partnerships |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 17 |
Viral Marketing, Opt-in-e-mail, Offline Communications |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 18 |
e-CRM, Customer Life Cycle Management |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 19 |
Approaches to Implementing e-CRM |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 20 |
Performance Management for Internet Marketing |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 21 |
Creating a performance system, defining the performance metrics framework |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 22 |
Tools and techniques for Measurement |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 23 |
Maintenance Process; Responsibilities in Website Maintenance. |
Lecture by A, Lecture by B, Lecture by C, Lecture by D |