Advertising & Brand Management : MBA-214

Lecture Series Description Lecture By
Lecture 1 Definition of Advertising- Nature & Scope of Advertising Management Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 2 Setting Advertising Objectives, DAGMAR & Other Models Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 3 Advertising Planning & Strategy Making Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 4 Creative Strategy Development & Implementation. Advertising Budget. Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 5  Setting Media Objectives Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 6 Developing Media Strategies Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 7  Evaluation of Different Media and Media Selection Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 8 Media Buying Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 9 Measuring Advertising Effectiveness- Pretesting & Post testing Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 10 Social, Ethical and Legal Aspect of Advertising Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 11 Naming and Importance of Brands; Types of brands Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 12 Strategic Brand Management Process Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 13 Brand Identity perspectives , Brand identity prism, Identity levels Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 14 Concepts and Measures of Brand Equity Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 15 Brand Assets and liabilities Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 16 Aaker Model of Brand Equity Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 17 Customer based brand equity Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 18 Brand Loyalty, Measures of Loyalty Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 19 Brand Personality: Definition, Measures and, Formulation of Brand Personality Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 20 Brand Image dimensions Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 21 Stages of Concept Management for functional ,symbolic and experiential brands Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 22  Brand Positioning-Concepts and Definitions, 3 Cs of positioning Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 23 Brand positioning and differentiation strategies Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 24 Repositioning, Celebrity Endorsements, Brand Extension Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 25 Branding strategies;  Line Extension;  Brand Extension Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 26 Multiple Brands; New Brands- Extension; range and umbrella branding Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 27 Brand reinforcement, brand revitalization Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 28 Managing global brands ,Branding in different sectors Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D