Marketing Management : MBA 106

Lecture No. Description Lecture By
Lecture 1  Introduction to marketing Lecture by Mr. Rahul Tripathi,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 2  Meaning & Scope of Marketing Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 3  Selling vs Marketing Concept Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 4  Marketing  Philosophies Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 5  Concept of customer value Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 6  Marketing Management Process Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 7  Concept of Marketing Mix Lecture by Mr. Rahul Tripathi,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 8  Understanding Marketing Environment Lecture by Mr. Rahul Tripathi,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 9  Consumer Buyer Behaviour Lecture by Mr. Rahul Tripathi,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 10  Organisation Buyer Behaviour Lecture by Mr. Rahul Tripathi,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 11  Concept of Forecasting Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 12  Demand Forecasting Lecture by Mr. Rahul Tripathi,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 13  Market Segmentation,Segmentation & its process Lecture by Dr. Sachin Sabbharwal,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 14  Targeting & Positioning Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 15  Overview of competitive Marketing Strategies Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 16  Product & Pricing Decisions: Product Concept Lecture by Dr. Sachin Sabbharwal,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 17  Product Classification,Product Positioning Lecture by Dr. Sachin Sabbharwal,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 18  Product Level Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 19  Product Differentiation Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 20  Product Mix Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 21  Product Line Decisions Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 22  Product Life Cycle-Concept & Strategies Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 23  Packaging Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 24  Brand & Branding Strategies Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 25  New Product Development Process Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 26  Pricing-Pricing Objectives, Determinants of Price Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 27  Pricing Method & Strategies Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 28  Promotion & Distribution Decisions: Concept of Promotions Mix Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 29  Advertising, Personal Selling Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 30  Publicity Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 31  Direct Marketing Lecture by Dr. Sachin Sabbharwal,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 32  Sales Promotion Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 33  Integrated Marketing Communication Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 34  Channel of Distribution Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 35  Type & Function of Intermediaries Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 36  Channel Design Decisions Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 37  Selecting Channel Members Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 38  Channel Management Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 39  Emerging Channels of Distribution Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 40  Rural Marketing Lecture by Dr. Sachin Sabharwal,    Lecture by Dr. Sachin Sabharwal,    Lecture by C,    Lecture by D
Lecture 41  Social Marketing Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 42  Green Marketing Lecture by Dr. Sachin Sabharwal ,    Lecture by Dr. Sachin Sabharwal,    Lecture by C,    Lecture by D
Lecture 43  Digital Marketing Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 44  Ethical Issues in Marketing Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 45  Introduction to marketing Analytics Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D