| Lecture Series | Description | Lecture By |
|---|---|---|
| Lecture 1 | Service definition | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 2 | Unique characteristics of services marketing-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 3 | Unique characteristics of services marketing-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 4 | Marketing challenges of services-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 5 | Marketing challenges of services-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 6 | Growing importance of Services sector in India-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 7 | Growing importance of Services sector in India-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 8 | Growing importance of Services sector in India-3 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 9 | Services marketing Management Process- Overview-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 10 | Services marketing Management Process- Overview-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 11 | Consumer behaviour in services-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 12 | Consumer behaviour in services-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 13 | Measuring service quality and customer satisfaction-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 14 | Measuring service quality and customer satisfaction-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 15 | SERVQUAL Scale and its usage-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 16 | SERVQUAL Scale and its usage-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 17 | GAP’s Model-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 18 | GAP’s Model-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 19 | Modes of service recovery-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 20 | Modes of service recovery-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 21 | the 7 P’s framework for service Marketing-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 22 | the 7 P’s framework for service Marketing-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 23 | Sercice Product | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 24 | Service Process | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 25 | Service Blue Printing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 26 | Pricing of Service- Objectives | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 27 | Pricing of Service- Challenges | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 28 | Pricing of Service- Approaches | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 29 | Managing Service Personnel | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 30 | Customer Role in Service Delivery | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 31 | Challenges of Service Distribution-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 32 | Challenges of Service Distribution-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 33 | Service franchising- Benefits | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 34 | Service franchising- Risk | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 35 | Integrated service communication mix-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 36 | Integrated service communication mix-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 37 | Sercvice marketing triangle-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 38 | Sercvice marketing triangle-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 39 | Managing physical evidence | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 40 | Servic Escape | Lecture by A, Lecture by B, Lecture by C, Lecture by D |