| Lecture No. | Description | Lecture By |
|---|---|---|
| Lecture 1 | Define Marketing Research; Types of Research | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 2 | Aims and Objectives of Marketing Research | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 3 | Applications of Marketing Research | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 4 | Marketing Information System | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 5 | Evaluation and Control of Marketing Research | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 6 | Value of Information in Decision Making | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 7 | Steps in Marketing Research-1 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 8 | Steps in Marketing Research-2 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 9 | Formulating the Research Problem-1 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 10 | Formulating the Research Problem-2 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 11 | Choice of Research Design | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 12 | Types of Research Design and source of experimental errors-1 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 13 | Types of Research Design and source of experimental errors-2 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 14 | Basic terms of sampling | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 15 | Advantages and Limitation of Sampling | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 16 | Sampling process | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 17 | Types of Sampling | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 18 | Types of Sample Designs | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 19 | Determining the Sample Size, | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 20 | Sampling Distribution of the Mean | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 21 | The concept of Attitude | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 22 | Difficulty of Attitude Measurement | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 23 | Types of Scales | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 24 | Applications of Scaling in Marketing Research | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 25 | Secondary Data | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 26 | Sources of Secondary Data | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 27 | Primary Data | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 28 | Collection of Primary Data | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 29 | Methods of Data Collection | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 30 | Observation | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 31 | Questionnaire | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 32 | Designing of Questionnaire | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 33 | Data processing: Editing, Coding | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 34 | Tabulation | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 35 | Testing of Hypothesis-1 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 36 | Testing of Hypothesis-2 | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 37 | Measurement of Central Tendency | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 38 | Dispersion, Univariate Analysis | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 39 | Multiple Regression, Factor Analysis | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 40 | Cluster Analysis, Multidimensional Scaling | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 41 | Multidimensional Scaling, Conjoint Analysis | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 42 | Interpretation and Report Writing | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 43 | Types of Research Reports, Guidelines for Writing a Report | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 44 | Writing a Report Format | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 45 | Evaluation of Research Report | Lecture by , Lecture by , Lecture by , Lecture by |