| Lecture Series | Description | Lecture By |
|---|---|---|
| Lecture 1 | Meaning, scope and importance of internet marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 2 | Application of internet marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 3 | Internet versus traditional marketing communication: the internet micro-environment | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 4 | Business to Consumer and Business to Business Internet Marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 5 | E-Marketing Research | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 6 | Internet marketing strategy | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 7 | The Marketing Mix in an online context: Product, Price, Distribution | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 8 | The Marketing Mix in an online context:Promotion, People, Process and Physical Evidence | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 9 | Managing the Online Customer Experience | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 10 | Planning website design, Understanding site user requirement | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 11 | site design and structure, developing and testing content | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 12 | Service quality | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 13 | Integrated Internet Marketing Communications (IIMC) | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 14 | Objectives and Measurement of Interactive marketing communication | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 15 | Online Promotion Techniques- Search Engine Optimization (SEO), Search Engine Marketing (SEM) | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 16 | Online PR, Interactive Advertising, Online Partnerships | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 17 | Viral Marketing, Opt-in-e-mail, Offline Communications | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 18 | e-CRM, Customer Life Cycle Management | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 19 | Approaches to Implementing e-CRM | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 20 | Performance Management for Internet Marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 21 | Creating a performance system, defining the performance metrics framework | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 22 | Tools and techniques for Measurement | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 23 | Maintenance Process; Responsibilities in Website Maintenance. | Lecture by A, Lecture by B, Lecture by C, Lecture by D |