| Lecture No. | Description | Lecture By |
|---|---|---|
| Lecture 1 | Meaning, Scope and Importance of International marketing | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 2 | International Marketing Orientation: E.P.R.G. – Approach | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 3 | An overview of the International Marketing Management Process | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 4 | International Marketing Environment | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 5 | International Market Segmentation and Positioning | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 6 | Screening and Selection of Markets | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 7 | International Market Entry Continuum & Modes | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 8 | Exporting, licensing, Contract Manufacturing, Joint Venture, Setting-up of Wholly Owned Subsidiaries Aboard | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 9 | Strategic Alliances | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 10 | Product Designing | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 11 | Product Standardization Vs. Adaptation | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 12 | Managing Product Line | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 13 | International Trade Product Life Cycle | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 14 | New Product Development | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 15 | Pricing for International Markets | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 16 | Factors Affecting International Price Determination | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 17 | Price Quotations | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 18 | International Distribution Channels-their Roles and Functions | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 19 | Selection and Management of Overseas Intermediaries | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 20 | International Distribution Logistics | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 21 | Building brands in International markets | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 22 | International Promotion Mix-Advertising and other Modes of Communication | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 23 | Global Advertising Regulations | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 24 | Media and Message Considerations | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 25 | Planning for Trade Fairs and Exhibitions | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 26 | Importance of Trade Blocks for International Marketing | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 27 | Legal Dimensions in International Marketing | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 28 | Marketing Research for Identifying Opportunities in International Markets | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 29 | Use of Online Channels for International Marketing Operations | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 30 | International Marketing Ethics | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 31 | Negotiating Strategies with International Customers | Lecture by , Lecture by , Lecture by , Lecture by |