| Lecture Series | Description | Lecture By |
|---|---|---|
| Lecture 1 | Meaning, scope of Digital Marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 2 | Importance of digital Marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 3 | Internet vs. Traditional Marketing Communication-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 4 | Internet vs. Traditional Marketing Communication-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 5 | Internet vs. Traditional Marketing Communication-3 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 6 | Internet micro-environment | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 7 | Uses of business to consumer and business to business internet marketing-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 8 | Uses of business to consumer and business to business internet marketing-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 9 | Uses of business to consumer and business to business internet marketing-3 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 10 | Internet Marketing Strategy | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 11 | The Marketing Mix (7 P’s) in online context-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 12 | The Marketing Mix (7 P’s) in online context-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 13 | Managing the online consumer experience | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 14 | Planning website design | Lecture by Ms. Sania Kukkar, Lecture by B, Lecture by C, Lecture by D |
| Lecture 15 | Understanding site user requirement | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 16 | Site design and structure | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 17 | Developing and testing content | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 18 | Integrated Internet Marketing Communications- Introduction | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 19 | Objectives and Measurement of Interactive Marketing Communications-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 20 | Objectives and Measurement of Interactive Marketing Communications-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 21 | E-Mail Marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 22 | Opt-in-e-mail permission marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 23 | Online PR | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 24 | Interactive Advertising | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 25 | Online Partnership | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 26 | Viral Marketing, Blogs | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 27 | Search Engines- Search Engine Marketing | Lecture by Ms. Sania Kukkar, Lecture by B, Lecture by C, Lecture by D |
| Lecture 28 | Search Engine Optimization | Lecture by Ms. Sania Kukkar, Lecture by B, Lecture by C, Lecture by D |
| Lecture 29 | Website optimization | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 30 | Content Marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 31 | Social Media Marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 32 | Designing content for social media marketing | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 33 | Campaign Management | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 34 | Tracking SMM Performance | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 35 | Mobile Marketing- Advertising on mobile devices | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 36 | Mobile Apps | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 37 | Tracking mobile marketing performance | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 38 | Introduction to Web Analytics- Meaning, Types | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 39 | Key Metrics and tools-1 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 40 | Key Metrics and tools-2 | Lecture by A, Lecture by B, Lecture by C, Lecture by D |
| Lecture 41 | Forming A Project Team , Setting Goals & Objectives | Lecture by Ms. Sania Kukkar, Lecture by Ms. Sania Kukkar, Lecture by C, Lecture by D |