Lecture No. | Description | Lecture By |
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Lecture 1 | Unit introduction | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 2 | Contemporary Corporate Environment: an overview-1 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 3 | Contemporary Corporate Environment: an overview-2 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 4 | Forms of Corporate Constituencies-1 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 5 | Forms of Corporate Constituencies-2 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 6 | Brand Identity | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 7 | Brand Image | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 8 | Brand Reputation | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 9 | Corporate Philanthropy | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 10 | CSR | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 11 | PPT & Debate | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 12 | Corporate Communication: Definition, Concept | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 13 | Corporate Communication: Scope | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 14 | Shift from PR to Corporate Communication-1 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 15 | Shift from PR to Corporate Communication-2 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 16 | Structure and forms of Corporate Communication | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 17 | Corporate Communication: Management, Marketing, Organizational | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 18 | Corporate Communication as Branding strategy | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 19 | Corporate Communication Monolithic, Endorsed | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 20 | Corporate Communication Branded | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 21 | PPT & Debate | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 22 | Developing a Communication Strategy | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 23 | Perspectives on Organizing Communication: Vertical, Horizontal and Lateral-1 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 24 | Perspectives on Organizing Communication: Vertical, Horizontal and Lateral-2 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 25 | Perspectives on Organizing Communication: Vertical, Horizontal and Lateral-3 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 26 | Corporate Identity Audit: Concept And Steps-1 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 27 | Corporate Identity Audit: Concept And Steps-2 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 28 | Corporate Identity Audit: Concept And Steps-3 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 29 | Corporate Advertising: Concept and Functions-1 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 30 | Corporate Advertising: Concept and Functions-2 | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 31 | PPT & Debate | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 32 | Media Relations | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 33 | Media Monitoring and Research | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 34 | Gate keeping research and output analysis | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 35 | Internal Communication: Concept and Tools | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 36 | Guidelines for Corporate Communication | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 37 | Ethics for Corporate Communication | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 38 | Crisis Management: Concept | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 39 | Case Studies Infosys Crisis | Lecture by , Lecture by , Lecture by , Lecture by |
Lecture 40 | Case Studies Nestle Maggie | Lecture by , Lecture by , Lecture by , Lecture by |