| Lecture No. | Description | Lecture By |
|---|---|---|
| Lecture 1 | Scope and Relevance of Consumer Behavior Studies | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 2 | Basic Model of Consumer Behavior | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 3 | Buying Decision Process | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 4 | Problem Recognition | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 5 | Information Search | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 6 | Alternative Evaluation-Decision Rules- and Purchase | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 7 | Outlet Selection | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 8 | Post Purchase Behavior and Customer Satisfaction | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 9 | Role of Involvement | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 10 | Types of Buying Behaviour | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 11 | Individual Determinants of Consumer Behavior: Motivation | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 12 | Attention | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 13 | Perception and Consumer Imagery | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 14 | Learning and Memory | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 15 | Personality and Self Concept | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 16 | Consumer Attitudes – Formation and Change | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 17 | Consumer Values and Lifestyles | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 18 | Influence of Culture and Subculture,Social Class | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 19 | Reference Groups and Family Influences. | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 20 | Models of Consumer Behavior | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 21 | Researching Consumer Behavior | Lecture by , Lecture by , Lecture by , Lecture by |
| Lecture 22 | Online Consumer Behavior | Lecture by , Lecture by , Lecture by , Lecture by |