Home Business Marketing : MBA-218

Business Marketing : MBA-218

Lecture SeriesDescriptionLecture By
Lecture 1 Nature and Scope of Business MarketingLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 2Understanding Business Markets, Evolution of Business Marketing in IndiaLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 3Organizational Market Environment: Perspectives and ChallengesLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 4Understanding Organizational Buying and Buyer Behaviour,Buyer seller relationshipLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 5Segmentation, Targeting and positioning in Business MarketsLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 6 Industrial products classificationLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 7Product Strategies for Business MarketsLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 8New Product Development and Innovations for Business MarketsLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 9Brand Management for Business MarketsLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 10Business Marketing Channels- Direct and Indirect distribution channelsLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 11 Designing the channel structureLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 12Logistics and Supply Chain Decisions for Business MarketsLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 13Role of Marketing Communication in B2B MarketsLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 14Managing promotion ProgrammeLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 15Personal Selling and Sales management in Business MarketsLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 16Price and Pricing Decisions for  Business Markets: Pricing ProcessLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 17Factors influencing pricing of New ProductsLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 18Management of Services for Business Markets – pre and post sales service,Lecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 19Managing Service QualityLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 20B2B e-commerce – Role, Advantages, Forms, e-paymentsLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 21Globalization of Business Marketing: Issues and ChallengesLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 22CRM Strategies for Business MarketsLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
Lecture 23Ethics in Business MarketingLecture by A,    Lecture by B,    Lecture by C,    Lecture by D
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